How To Grow Your Lash Business On Social Media

As a lash artist, growing your business on social media is crucial. It’s an excellent way to attract new clients, showcase your work, and build a loyal following. 

How to grow your lash business on social media?
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Here are some practical tips to help you grow your lash business on social media, with examples to get you started.

how to grow your lash business


1. Create a Professional Profile

Your social media profile is your online business card. Ensure it's professional and appealing.

Profile Picture: Use a clear, high-quality image of your work or a professional logo.
Bio: Keep it concise. Mention what you do, your location, and a call to action (CTA). For example, “Lash Artist in London. DM to book your appointment!”


2. Post High-Quality Content

High-quality photos and videos are essential. They showcase your skills and attract potential clients.

Before and After Photos: Show transformations. Ensure good lighting and clear images.
Videos: Short clips of you working can be engaging. Try a time-lapse of a lash extension session.
Client Testimonials: Post reviews or short video testimonials from happy clients.

Post a high-quality before and after photo with a caption like, “Loving this volume set transformation! DM to book your appointment. #LashArtist #VolumeLashes”


3. Use Hashtags Effectively

Hashtags help people discover your content. Use a mix of popular and niche hashtags.

Popular Hashtags: #LashExtensions, #LashArtist, #Beauty
Niche Hashtags: #LondonLashes, #VolumeLashes, #ClassicLashes

“New volume set done! Swipe to see the before and after. #LashExtensions #VolumeLashes #Beauty #LondonLashes”


4. Engage with Your Audience

Engagement builds relationships and trust. Reply to comments and messages promptly.

Comments: Reply to every comment. Be friendly and professional.
DMs: Answer questions and inquiries promptly. Offer to book appointments via DM.
Stories: Use Instagram Stories for behind-the-scenes content, Q&A sessions, and polls.

Post a Q&A session in your Stories: “Ask me anything about lash extensions! #LashArtist #QandA”


5. Collaborate with Influencers

Partnering with local influencers can boost your visibility. Offer them a free service in exchange for a post or story.

Local Influencers: Choose influencers with a following that matches your target audience.
Micro-Influencers: They often have a more engaged following and are more accessible.

“Had the pleasure of lashing @InfluencerName today! Check out her Stories to see the transformation. #LashExtensions #Collab”


6. Run Contests and Giveaways

Contests and giveaways can increase your engagement and reach.

Contest Idea: “Tag a friend who needs a lash makeover! Both of you could win a free lash set. #LashGiveaway”
Giveaway Idea: “Follow us and tag two friends for a chance to win a free lash lift. #LashLiftGiveaway”


“🚨 Giveaway Alert! 🚨 Follow us and tag two friends for a chance to win a free volume lash set. #LashGiveaway #VolumeLashes”


7. Utilize Paid Advertising

Invest in social media ads to reach a wider audience. Start with a small budget and test different ads.

Instagram and Facebook Ads: Promote posts or create specific ads targeting your local area.
Target Audience: Focus on age, gender, location, and interests related to beauty and lashes.

“Boost your lash game! Book an appointment today. Click the link in bio. #LashExtensions #Ad”


8. Share Client Transformations

Showcase your work by sharing client transformations. It highlights your skills and attracts new clients.

Client Photos: With permission, share before and after photos of your clients.
Client Stories: Share your clients’ lash journey in your captions.

“From natural to glam! Check out this stunning transformation. Thank you, @ClientName, for trusting me with your lashes. #LashArtist #Transformation”


9. Educate Your Audience

Educational content builds trust and positions you as an expert.

Tips and Tricks: Share tips on lash aftercare or how to choose the right lash style.
How-To Videos: Post short tutorials on lash application or maintenance.

“Did you know proper aftercare can extend the life of your lash extensions? Here are some tips! #LashCare #LashArtist”


10. Be Consistent

Consistency is key to growing your social media presence. Post regularly and keep your branding consistent.

Posting Schedule: Aim to post at least 3-4 times a week.
Branding: Use the same colors, fonts, and style in your posts to create a cohesive look.

“Happy Monday! Starting the week with this lovely classic lash set. #LashExtensions #MondayMotivation”

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here. 


What apps do lash artists use?

As a lash artist, having a strong Instagram presence is crucial. It's not just about showcasing your work, but also about connecting with clients, staying updated with trends, and managing your business efficiently.


Here are some of the best apps to help you make the most out of your Instagram account.

1. Canva

Why It’s Great:

  • Templates: Offers a variety of Instagram post and story templates.
  • Customization: Easy to customize with your brand colors, fonts, and logos.
  • User-Friendly: Drag-and-drop interface is simple to use.


How to Use:

  • Create eye-catching before-and-after lash photos.
  • Design promotional posts and highlight covers.
  • Schedule and plan your content using Canva’s built-in calendar.


2. Preview

Why It’s Great:

  • Visual Planning: Lets you see how your feed will look before posting.
  • Scheduling: Plan and schedule posts in advance.
  • Analytics: Offers insights into your most popular posts and best times to post.


How to Use:

  • Drag and drop photos to plan your Instagram grid.
  • Schedule posts for optimal engagement times.
  • Track which types of posts get the most interaction.


3. Snapseed

Why It’s Great:

  • Editing Tools: Comprehensive photo editing tools.
  • Selective Adjustments: Fine-tune specific areas of your photo.
  • Filters: High-quality filters to enhance your images.


How to Use:

  • Edit your lash photos to enhance clarity and color.
  • Use the healing tool to remove any imperfections.
  • Apply filters to maintain a consistent look across your feed.


4. Repost for Instagram

Why It’s Great:

  • Easy Reposting: Simple way to share client photos and other content.
  • Credit Original Posters: Automatically credits the original poster.
  • Boost Engagement: Share client testimonials and transformations.


How to Use:

  • Repost client selfies showcasing your lash work.
  • Share industry news and lash trends.
  • Highlight collaborations with other beauty professionals.


5. Lightroom

Why It’s Great:

  • Professional Editing: Advanced editing features.
  • Presets: Use presets to quickly apply a consistent look.
  • Mobile-Friendly: Edit photos directly on your phone.


How to Use:

  • Adjust lighting and colors to make your lash photos pop.
  • Create and use presets to save time on editing.
  • Edit and upload photos on the go.


6. InShot

Why It’s Great:

  • Video Editing: Easy-to-use video editing tools.
  • Music and Effects: Add music, text, and effects to your videos.
  • Aspect Ratios: Edit videos to fit Instagram’s dimensions perfectly.


How to Use:

  • Create quick tutorials and lash care tips.
  • Edit client testimonials and transformation videos.
  • Add music and text to make your videos more engaging.


7. Planoly

Why It’s Great:

  • Grid Preview: Plan and preview your Instagram feed.
  • Scheduling: Schedule posts and stories.
  • Analytics: Insights into post performance and engagement.


How to Use:

  • Arrange and schedule your posts for a cohesive feed.
  • Plan stories to keep your audience engaged.
  • Monitor analytics to adjust your content strategy.


8. Facetune

Why It’s Great:

  • Photo Retouching: Smooth skin, remove blemishes, and enhance features.
  • Detail Enhancer: Highlight details in your lash work.
  • User-Friendly: Easy to use with intuitive tools.

How to Use:

  • Retouch photos to make your lash work stand out.
  • Use the detail enhancer to highlight your work’s intricacies.
  • Keep edits subtle to maintain a natural look.



Why It’s Great:

  • Feed Planner: Visual planner for your Instagram feed.
  • Insights: Track your engagement and growth.
  • Collaboration: Share access with team members for collaborative planning.

How to Use:

  • Plan and organize your feed for a visually appealing look.
  • Monitor which posts perform best and adjust your strategy.
  • Collaborate with team members to streamline your content creation.


10. VSCO

Why It’s Great:

  • Filters: High-quality filters to enhance your photos.
  • Editing Tools: Comprehensive editing features.
  • Community: Share your work and get inspired by others.

How to Use:

  • Edit your photos with a variety of professional-grade filters.
  • Use editing tools to adjust lighting, color, and sharpness.
  • Share your edited photos to the VSCO community for inspiration.


For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.



Growing your lash business on social media takes time and effort, but with these strategies, you can build a strong online presence. Keep experimenting with different types of content and engagement tactics to see what works best for you. Happy lashing!



Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog to your lash friend.


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