How Do You Attract More Lash Clients

How do lash techs build a clientele? How can I promote my lash business? The client's lash retention is as necessary to keep them coming back. What is why the clients will keep coming back to you?

There are a lot of other lash artists in your area. What keeps you stand out from the rest? It is how you treat your customers and make sure your services are superb. Here are the things to remember to keep clients from coming back.

An above and beyond kind of service

Being above and beyond is a philosophy across all facets of a business. Just be kind and helpful, on the lookout for anything that can help your client achieve her goals. Remember that it isn't about winning. It's about doing what you can to help others.

Regardless of who they are, you should give out an above and beyond kind of service—the kind of VIP treatment.

Ultra Crystal Bond, Lashes, Lash Wisps, and Vintage Lash Mirror used in this set. To shop, please click here.

Show appreciation

As in any service industry, it is essential to demonstrate appreciation regularly. It would help if you never took your clients' loyalty for granted. If they received excellent customer service, you should let them know how much you appreciated it. Be creative and find out if there is anything, in particular, they or their friends would like you to advertise or tell their friends about. It will keep existing clients and help bring in new ones.

You will not be expected to be BFF with your clients. A little personal touch and some personal connection would break the usual client-artist relationship. They would appreciate this kind of gesture.

Lashes and Ultra Crystal Clear Bond used in this set. To shop, please click here.

Follow up

Yes, they're done with their session. Your clients would appreciate it if you ask them how their lashes are, remind them of their aftercare and lash-related stuff, and maybe give some tips and tricks to improve their retention.

By adding in all the little details and offering a follow-up system, you set your business up for growth. Get creative, work hard, and commit to learning more about lash extensions. You will be happy you did!

Straight Isolation Tweezer, Precision Volume 90 Degree Tweezer, Gel Under Eye Patches, Ultra Crystal Bond, Lashes, Lash Tile and Coloured Agate Stone used in this set. To shop, please click here. 

Reward System

It is still the best marketing tool, an added factor why clients keep coming back. Have a reward system for your clients. Make a referral discount for your avid clients. They will surely invite more new clients to your salon. 

Lashes, Straight Isolation Tweezer, Precision Volume 90 Degree Tweezer and Ultra Crystal Clear Bond used in this set. To shop, please click here.

Professionalism

Make sure that you're maintaining a sense of professionalism at all times. Implement rules for all and no exemption. Be friendly and be an artist too easy to deal with. 

L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.

Do your best

You can indeed fake almost anything and fool most people most of the time, but not in lash extensions. You can't fool your clients. They are experts who immediately see every mistake and imperfection with a trained eye. Do your best to do the job right for them because the referrals you get from them will make it all worthwhile.

Make sure that you are always doing your best to provide your clients' service. I am sure that clients will surely be coming back to you with all these steps. 

Promade Fans, Gel Under Eye Patches, Eyelash Extension Ballet Slippers Tape, Elite High Humidity Adhesive, Oblong Tweezer and Straight Isolation Tweezer used in this set. To shop, please click here. 

CONCLUSION

If you want to attract more lash clients, you need to get your name there. Most booking comes from word-of-mouth referrals and after the client has seen your work on someone they know.

Sometimes I get questions about how I get so many lash clients, but it's something that happened naturally. Every lash artist has their way of doing things and finding clients, but the key is to stay consistent, work on what you love, and not let anyone deter you from pursuing your dreams. Most importantly, listen to those who have been where you are before and take it all in! Good luck!

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

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