How to Build a Successful Lash Business from Scratch: Tips for New Lash Tech

Starting a lash business from scratch can feel overwhelming, but with the right strategies and mindset, you can create a thriving, successful career. Whether you're fresh out of lash training or ready to transition from working in a salon to being your own boss, this guide is packed with practical tips to help new lash techs launch and grow a successful lash business.

Let's break it down step by step so you can get started confidently and turn your passion for lashes into a profitable business.

All lash products used here are from ThousandLashes. Want to try them first? Grab sample sizes before committing—click here!

Plus, all our lash tweezers come with a 1-year warranty. Drop it? No worries, we’ll replace it for free. Check them out here!

 

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1. Get Proper Lash Training and Certification

Before you dive into building your business, it’s essential to get the right training. Your skills as a lash artist are the foundation of your business, so investing in a high-quality lash extension course is crucial.

 

• Choose Accredited Courses: Make sure you attend an accredited lash extension course that teaches you the proper techniques, sanitation, and safety standards.

• Stay Up-to-Date: Lash trends and techniques are always evolving. Continuing education through workshops and advanced classes will keep your skills sharp and relevant.

Pro Tip: Clients trust lash techs who have proper training and certifications. Show off your credentials on your website and social media to boost your credibility!

Want to become a certified lash artist? Click here to explore our online and in-person lash courses.

 

2. Choose Your Lash Products Wisely

Once you’re trained, it’s time to stock up on the tools and products you’ll need. Choosing the right lash products can make a big difference in the quality of your work and your client’s satisfaction.

Cashmere Noir Collection Lashes, Candy Charm Thick Boot Tweezer and Flower Self-Adhesive Mini Glue Holder are used here. To shop, please click here.

 

• Invest in High-Quality Lashes: Your clients deserve the best, and using premium lash extensions (mink, silk, or synthetic) will ensure long-lasting, beautiful results.

• Lash Adhesives Matter: A strong, reliable adhesive is key to keeping your client’s lashes intact. Make sure to test adhesives for sensitivity and durability.

• Lash Tools: Invest in comfortable, precision tweezers, and make sure your lash bed, lighting, and magnification tools are ergonomic to prevent strain on your body.

Pro Tip: As you grow, experiment with different brands to find what works best for you and your clients. Many lash techs prefer stocking up on various lengths, curls, and thicknesses to offer customizable lash looks.

Discover the must-have lash tools every lash artist needs! Click here for the ultimate lash kit essentials.

 

3. Set Up Your Business Essentials

Before you start booking clients, it’s important to have your business basics set up. This ensures you're operating legally and professionally from day one.

Hydro-gel Under Eye Pads, Noir Fiber Tip Collection Precision Curved Tweezer and Isolation 45 Degree Tweezer are used here. To shop, please click here.

 

• Register Your Business: Pick a business name, register it, and get any necessary business licenses and permits in your area.

• Get Insurance: Lash extensions are a specialized service, and having insurance protects you in case of allergic reactions or accidents.

• Build a Brand: Your brand is more than just a logo. It's the feeling clients get when they visit your lash studio. Decide on your brand colors, fonts, and tone of voice. 

Pro Tip: Invest in a professional website where clients can book appointments, see your portfolio, and learn more about your services. A strong online presence builds trust and attracts new clients.

Start your career as a lash artist with this easy step-by-step guide. Click here to learn how!

 

4. Set Up an Instagram Account for Your Lash Business

In today’s world, social media is one of the most powerful tools for promoting your lash business, and Instagram is the go-to platform for lash artists. With beautiful visuals and behind-the-scenes content, Instagram can help you attract clients quickly.

 

• Post Regularly: Share your lash work, before-and-after photos, and lash tips to show off your skills. Consistency is key to building a following.

• Use Hashtags: Use local hashtags like #YourCityLashes or #LashTechYourCity to attract potential clients in your area.

• Engage with Followers: Reply to comments, answer questions, and interact with other beauty professionals. Building relationships helps you grow your network and gain more visibility.

Pro Tip: Use Instagram Stories and Reels to give potential clients a behind-the-scenes look at your lash process. Clients love seeing the work that goes into creating their gorgeous lash sets.

 

Learn how to get more clients on Instagram as a lash tech. Click here for easy tips!

 

5. Offer Amazing Client Experience

Once you start getting clients, the real key to building a successful lash business is offering an exceptional client experience. Happy clients will not only return for refills but also recommend you to their friends and leave glowing reviews.

Pro-made Loose Single Lashes, Bio Gel Eye Patches, Velour Lash Adhesive, Incredible Retention Primer, Dolphin-Shaped Curved Tweezer, L Shape Tweezer and Super Bonder are used in this set. To shop, please click here.

 

• Create a Relaxing Environment: Whether you’re working from home or a studio, make sure your lash room is clean, cozy, and comfortable. Add soft music, scented candles, and cozy blankets to elevate the experience.

• Professionalism is Key: Always be on time, communicate clearly, and ensure your clients feel valued. A positive experience from start to finish will keep clients coming back.

• Post-Lash Care: Educate your clients on how to care for their lash extensions to make them last longer. This builds trust and shows you care about their long-term satisfaction.

Pro Tip: Send personalized thank-you notes or follow-up texts after appointments. Small touches like this can make a big difference in client retention.

Looking to style your lash room on a budget? Check out these 5 easy decorating tips. Click here!

 

6. Master Your Booking and Scheduling System

Managing bookings is a big part of running a lash business. A well-organized booking system ensures your schedule runs smoothly, reduces no-shows, and keeps clients happy.

 

• Use Online Booking Software: Platforms like Acuity or Fresha allow clients to book directly, saving you time and keeping your schedule organized.

• Send Reminders: Set up automatic text or email reminders to reduce no-shows and give clients time to reschedule if needed.

• Offer Flexible Payment Options: Accept payments through apps like Venmo, PayPal, or credit card to make it convenient for clients.

Pro Tip: Keep track of your client’s preferences, lash history, and any special requests. This allows you to provide a personalized experience during every appointment.

Learn easy tips to get your clients to pre-book their lash appointments. Click here to read more.

 

7. Price Your Services Correctly

Setting your prices as a new lash tech can be tricky, but pricing correctly is crucial for success. You need to cover your costs, pay yourself fairly, and offer competitive rates.

Deluxe Aftercare Kit and Lash Apron are used in this set. To shop, please click here.

 

• Research Your Area: Look at other lash techs in your area and price competitively. Don’t undersell yourself just to attract clients—clients will pay for quality.

• Consider Your Costs: Factor in product costs, rent, utilities, and time when setting your prices.

• Offer Packages: Introduce lash fill packages or new client discounts to encourage repeat bookings and attract new clients.

Pro Tip: Adjust your prices as you gain experience. As your skills improve and your demand grows, don’t hesitate to increase your rates accordingly.

Struggling to price your lash services? Click here for simple steps to get it right.

 

8. Get Reviews and Referrals

Word of mouth is one of the most powerful ways to grow your lash business. Ask happy clients to leave reviews on Google, Yelp, or your social media platforms. Reviews help build your reputation and attract new clients.

 

• Offer Referral Discounts: Encourage clients to refer friends by offering a small discount on their next appointment.

• Ask for Reviews: Don’t be shy about asking satisfied clients to leave a review. More positive reviews mean more trust and more bookings.

Pro Tip: Showcase glowing reviews on your website and Instagram to boost credibility and show potential clients that you’re a trusted professional.

 

9. Keep Learning and Improving

The beauty industry is always evolving, and staying on top of trends and new techniques is key to staying competitive. Keep learning and improving your skills to offer the best service possible.

 

• Take Advanced Courses: As you gain experience, sign up for advanced lash courses to expand your service offerings, like volume lashes or hybrid sets.

• Stay Updated on Trends: Follow top lash artists on Instagram, attend beauty conferences, and network with other beauty professionals to stay in the know.

• Ask for Feedback: Don’t hesitate to ask your clients for feedback on their lash experience. This will help you improve and perfect your craft.

 

Pro Tip: Never stop learning! Being a lifelong learner will help you stand out and offer the most cutting-edge techniques to your clients.

Want to take your lash skills to the next level? Click here to learn more about our certified lash courses!

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

Final Thoughts: Building Your Lash Business

Building a successful lash business from scratch takes time, dedication, and the right strategies, but it’s 100% possible with focus and passion. By investing in your skills, creating a strong brand, offering excellent client experiences, and staying organized, you’ll be on your way to building a lash business that thrives.

Remember: Every successful lash tech started where you are now. With persistence, patience, and a love for lashes, your business can become the go-to spot for lash extensions in your area.

Good luck, and happy lashing!

 

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Talk for Beginner Lash Artists will always be open for the kind of support that you will be needing on this lash journey. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

 

If you want to learn and create a beautiful set of wispy lashes. We have a FREE Training Ebook just for you, please click here.

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Beginner Lash Tech Tips: Learn easy tips for new lash techs to start your business and grow as a lash artist.