How To Grow Your Lash Business On Social Media

I'm writing this blog post today to help out lash artists looking for ways to grow their lash business. Times are tough, we're in the middle of a pandemic, but we have to keep our chin up! Things are evolving so as the way we manage our lash business. Gone are the days when we printed out tons of flyers, spent so much time to give out to people who will eventually throw them out, and that's additional trash on the earth.

How to grow your lash business on social media?
L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.

 

If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you! Please click here.



We live in a digital era wherein you can run your lash extension business using your mobile gadgets such as your laptop, tablets, and mobile phones.

With these on hand, it became easier to market your business online. There are a lot of useful social media platforms that are free to register, and if utilized properly, they will surely be profitable.

I have started to use Instagram and evolved to more social media sites around.

INSTAGRAM

Instagram is a photo and video-sharing application to connect with people. I love how it works, and you can advertise your lash work and your lash business.

You can post your work, add relevant hashtags, location, and call-to-action captions. Ensure that your photos and videos are not blurry and capture the images well.

 

ThousandLashes Instagram
L Curl Lashes and Velour Lash Adhesive used in this set. To shop, please click here.



You get to add people with the same interest as yours and connect with them by sharing their postings, commenting, and simply following their accounts.

I love their IGTV, wherein you can post videos longer than 1 minute, and people find it interesting to watch videos. It adds up to your engagement which affects the algorithm of your account.

Their IG stories are so enticing to use, you can make use to promote products, and you can directly drive them to your website thru swipe ups.

I would surely recommend this application as I found it very useful, especially to our lash extension supply business, even got so many clients to have an appointment with us.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

Best apps for Instagram business


Sharing with you the best apps that I use to grow my Instagram account:

1. VSCO - great for photo editing

 

VSCO

 

VSCO, formerly known as VSCO Cam, is a mobile photography app for iOS and Android devices. Joel Flory and Greg Lutze created the app. The VSCO app allows users to capture photos and edit them using preset filters and editing tools.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

2. SOCIAL BLADE - great for tracking growth and analytics.

 

Social Blade

 

Social Blade is an American website that tracks social media statistics and analytics. Social Blade most notably follows the YouTube platform and has analytical information regarding Twitch, Instagram, Twitter, Facebook, Mixer, Dailymotion, DLive, TikTok, and StoryFire.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.


3. LIGHTROOM CC - great for enhancing images. 

 

Adobe Lightroom

 

Adobe Lightroom is a creative image organization and image manipulation software developed by Adobe Systems as part of the Creative Cloud subscription family.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.


4. INSTADOWN - great for downloading Instagram videos.

Instadown

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

5. LATER - great for scheduling Instagram posts.

 

Later

 

The leading visual marketing platform that allows you to plan, schedule, publish and measure the results of your Instagram and social media posts.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.


6. PREVIEW - great for designing Instagram feeds.

 

Preview

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

7. FACEBOOK

Same as Instagram, you can also share images and videos on Facebook. You can do more on Facebook, like share your blog postings, YouTube links. If you happen to have a YouTube channel, you can join Facebook groups and grow your business hereby collaborating with other people.

 

Facebook

 

Facebook has its scheduler that you can use to schedule all your postings. I found it very helpful to use this app since you can immediately post links to your products and services to eventually drive to your website. 

My favorite is the Facebook Support Group that we started. As of this writing, we have 6,000 lash members worldwide. They are excellent that they get to post their works, products, and services and even ask our fellow lash artists questions.

They also have their Facebook story, the same as the IG Stories. Most people are into Facebook and knowledgeable in using the app and promoting their lash work, products and services.

It is an easy-to-use application for all, and if used to its maximum potential, you can get possible clients.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

8. PINTEREST

Pinterest is an American image sharing and social media service designed to enable the saving and discovery of information on the World Wide Web using images and, on a smaller scale, animated GIFs and videos in the form of pinboards. 

 

Pinterest

 

I love how interactive it is, and you get to collaborate with other people. Save their work on your timeline, and it will help you with your engagement.

Make sure you are consistent in pinning new pins every single day. Pinterest wants further information as often as possible.

It's a platform to share your creativity and works well with tutorials, recipes, DIY projects, demos, etc.

If you happen to have a shop, you can connect it to your Pinterest to draw traffic to your website.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

9. YOUTUBE

Another powerful app that you can use to your advantage. Make use of this platform to show how you do your session. 

 

YouTube

 

It will entice your prospective clients. Who would not love YouTube as more and more people are into video watching? 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

10. TIKTOK

Who else is not on Tiktok, another popular app you can dig in? Video sharing and getting you updated on the latest trend on social media. 

Tiktok

 

In this digital world that we live in, social media is a powerful platform to market your business.

Use social media marketing correctly to stand out for your lash business.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

How to promote business on social media for free?

I will share with you some tips that we found very useful and practical to grow social media:

1. POST BEFORE AND AFTER PHOTOS
We wanted to showcase the transformation of our lash work, and followers get inspired seeing pictures like that.

Post before and after photos
L Curl Lashes and Velour Lash Adhesive used in this set. To shop, please click here.

 

2. POSTING OF LIVE VIDEO WHILE DOING THE SESSION

It excites people, and they can see the step-by-step procedure of applying eyelash extensions.

Posting of live video while doing the session

Straight Isolation Tweezer, Breathable Tape and Hydro-gel Under Eye Patches used in this. To shop, please click here.

 

3. HIGH-QUALITY PICTURES AND VIDEOS

Make sure to master the art of taking lash photos and videos. Invest in a quality phone or camera to take these pictures and videos.

High quality pictures and videos
Velour Lash Adhesive used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

SOCIAL MEDIA PHOTO-TAKING TIPS

1. Make the photo and eyelash extension application visually appealing. Proper angle and make sure to focus on the product to showcase the beautiful lash work.

Thousandlashes Lash Supplies

Ultra Crystal Clear Bond and Lash Wand Tube used in this set. To shop, please click here.

 

2. Good lighting makes a difference. How you light your image will make every difference to the final product. We'd highly recommend a ring light. Make sure to take photos that are not against the light.

Thousandlashes Lash Supplies

Ultra Crystal Clear Bond used in this set. To shop, please click here.

 

3. Be sure to make the eyelash extensions the focus of your picture.

Thousandlashes Lash Supplies 

Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive used in this set. To shop, please click here.

 

4. Before sharing your photo, you should edit it to bring out the best features and smooth out any flaws. It is pretty natural. Just make sure you're not going overboard with the edits.

Lash Editing Free Tutorial

 

If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you! Please click here.

 

5. Post different types of lash look showcasing your ability to customize designs for each client.

Check out my blog on "How to Take Good Pictures"

Thousandlashes Lash Supplies

L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.

 

4. Engagement is the key 🔑

Make sure to reply to every single comment or DM. It's essential to give value to those who took the time to comment on your posts.

Lash Foam

Lash Foam used in this set. To shop, please click here.

 

5. Hashtags #️⃣

I posted sample hashtags that you can use, and don't neglect to add this to your posting every single time. It's easier for your future clients to find your business.

Hashtags

 

6. Choose your social media platform

There are tons of them. Focus on 1 or 2 that will work for you. Sometimes IG won't work for you. Sometimes Facebook will give you a good number of clients. It's a trial and error.

Thousandlashes Lash Supplies

L Curl LashesUltra Crystal Bond and Disposable Eyelash Brush used in this set. To shop, please click here.

 

TIP: Before posting any pictures or videos of your clients, make sure that you ask for their consent. You do not want trouble on this matter.



For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

CONCLUSION

With social media, you can reach a bigger audience in just one post, and it is FREE! You can pinch your pennies there! Social media can be your most significant help if you are starting your lash business. It is an easy way to let people know about your brand and how you could help them solve lash problems.

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog to your lash friend.

 

Be sure to follow ThousandLashes on our social media - FacebookInstagramPinterest and YouTube for helpful lash tips and tricks. 

Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Artist Facebook Support Group will always be open for the kind of support that you will be needing on this lash journey. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

If you want to learn and create a beautiful set of wispy lashes. We have a FREE Training Ebook just for you, please click here.

*Grab your FREE Training Ebook on wispy lashes now! ( limited time only )

 

 

To all the newbies out there who are trying to build and grow their lash business on social media, don't know how to market your lash business, stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.

lash artist marketing course

It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.

LASH ARTIST MARKETING COURSE
REGISTER HERE

 

RELATED POSTS THAT YOU MIGHT FIND HELPFUL TO UPSCALE YOUR LASH BUSINESS:

What You Need To Know About M Curl?: Learn everything about M curl, lash mapping and how to create a gorgeous set using this exotic lash curl that is taking this industry by storm.

How To Pick A Lash Curl For Your Client?In this blog, you will learn how to choose the right lash extension length and curl.

Benefits Of Online Eyelash Extension Training: Know the reasons why taking an online lash course could be a smart idea if you want to improve your lash business.


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