How To Grow Your Lash Business On Social Media

Things are evolving so as the way we manages our lash business. Gone are the days when we print out tons of flyers, spent so much time to give out to people who will eventually throw it out and that's additional trash on earth.

How to grow your lash business on social media?
L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.

 

If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you! Please click here.



We are living on a digital era wherein you can run your lash extension business just using your mobile gadgets such as your laptop, tablets, and mobile phones.

With these on hand, it became easier to market your business online. There are a lot of useful social media platforms that are free to register and if utilize properly it will surely be profitable.

I have started to to use Instagram and later on evolve to more social media sites around.

INSTAGRAM

Instagram is a photo and video-sharing application to connect with people. I love how it works and you can advertise your lash work and your lash business.

You can post your work, add relevant hashtags, location and call to action captions. Make sure that your photos and videos are not blurry and really captured the images well.

 

ThousandLashes Instagram
L Curl Lashes and Velour Lash Adhesive used in this set. To shop, please click here.



You get to add people with the same interest as yours and connect with them through sharing their postings, commenting and just simply following their accounts.

I love their IGTV wherein you can post videos longer than 1 minute and people find it interesting to watch videos as well. It adds up to your engagement which affects the algorithm of your account.

Their IG stories are so enticing to use, you can make use to promote products and you can directly drive them to your website thru swipe ups.

I would surely recommend this application as I found it very useful especially to our lash extension supply business, even got so much clients to have an appointment with us.

 

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Best apps for Instagram business


Sharing with you the best apps that I use to grow my Instagram account:

1. VSCO - great for photo editing

 

VSCO

 

VSCO, formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze. The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.

 

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2. SOCIAL BLADE - great for tracking growth and analytics.

 

Social Blade

 

Social Blade is an American website that tracks social media statistics and analytics. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Instagram, Twitter, Facebook, Mixer, Dailymotion, DLive, TikTok, and StoryFire.

 

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3. LIGHT ROOM CC - great for enhancing images

 

Adobe Lightroom

 

Adobe Lightroom is a creative image organization and image manipulation software developed by Adobe Systems, as part of the Creative Cloud subscription family. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.


4. INSTADOWN - great for downloading Instagram videos.

Instadown

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

5. LATER - great for scheduling Instagram posts.

 

Later

 

The leading visual marketing platform that allows you to plan, schedule, publish, and measure the results of your Instagram and social media posts.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.


6. PREVIEW - great for designing Instagram feeds.

 

Preview

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

7. FACEBOOK

Same as Instagram, you can also share images and videos on Facebook, you can actually more on Facebook, like share your blog postings, YouTube links if you happen to have YouTube channel, you can join Facebook groups and grow your business here by collaborating with other people.

 

 

Facebook

 

Facebook has its own scheduler that you can use to schedule all your postings. I found it very helpful to use this app since you can immediately post links of your products and services that you can eventually drive them to your website. 

My favorite is the Facebook Support Group that we started, as of this writing we have 6,000 lash members all over the world. They are amazing that they get to post their works, products and services and even ask questions to our fellow lash artists. 

They also have their Facebook story same as the IG Stories, I think most people are into Facebook and knowledgeable in using the app and promoting their lash work, products and services. 

An easy to use application for all and if use on its maximum potential, you can really get possible clients. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

8. PINTEREST

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. 

 

Pinterest

 

I love how interactive it is and you get to collaborate with other people. Save their work on your time line and it will help you with your engagement. 

Make sure you are consistent in pinning fresh pins every single day. Pinterest wants fresh information as often as possible. 

It's a platform to share your creativity and works well with tutorials, recipes, DIY projects, demo and alike. 

If you happen to have a shop, you can connect it to your Pinterest to draw traffic to your website. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

9. YOUTUBE

Another powerful app that you can use on your advantage. Make use of this platform to show how you do your session. 

 

YouTube

 

This will entice your prospective clients. Who would not love YouTube as more and more people are into video watching. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

10. TIKTOK

Who else are not on Tiktok, another popular app that you can dig in. Video sharing and getting you updated on the latest trend on social media. 

Tiktok

 

In this digital world that we live in, social media is a powerful platform to market your business.

Make sure to use social media marketing correctly to stand out your lash business.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

How to promote business on social media for free?

I will share with you some tips that we found out very useful and effective to grow social media:

1. POST BEFORE AND AFTER PHOTOS
We wanted to showcase the transformation of our lash work and followers get inspired seeing pictures like that.

Post before and after photos
L Curl Lashes and Velour Lash Adhesive used in this set. To shop, please click here.

 

2. POSTING OF LIVE VIDEO WHILE DOING THE SESSION

This excites the people and they can see the step by step procedure on how applying eyelash extension works.

Posting of live video while doing the session

Straight Isolation Tweezer, Breathable Tape and Hydro-gel Under Eye Patches used in this. To shop, please click here.

 

3. HIGH QUALITY PICTURES AND VIDEOS

Make sure to master the art of taking lash photos and videos. Invest on quality phone or camera to be used on taking these pictures and videos.

High quality pictures and videos
Velour Lash Adhesive used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

SOCIAL MEDIA PHOTO TAKING TIPS

1. Make the photo and eyelash extension application visually appealing. Proper angle and make sure to focus on the product which is to showcase the beautiful lash work.

Thousandlashes Lash Supplies

Ultra Crystal Clear Bond and Lash Wand Tube used in this set. To shop, please click here.

 

2. Good lighting makes a difference. How you light your image will make every difference to the final product. We’d highly recommend a ring light. Make sure to take the photos that are not against the light.

Thousandlashes Lash Supplies

Ultra Crystal Clear Bond used in this set. To shop, please click here.

 

3. Be sure to make the eyelash extensions the focus in your picture.

Thousandlashes Lash Supplies 

Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive used in this set. To shop, please click here.

 

4. Editing your photo before posting can help enhance the beautiful elements and tweak any imperfections. This is perfectly normal. Just make sure, it’ll not be over-editing.

Lash Editing Free Tutorial

 

If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you! Please click here.

 

5. Post different types of lash look showcasing your ability to customize designs for each client.

Check out my blog on "How to Take a Good Pictures"

Thousandlashes Lash Supplies

L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.

 

4. Engagement is the key 🔑

Make sure to reply to every single comments or DMs, it's very important to give value to those who took the time to comment on your posts.

Lash Foam

Lash Foam used in this set. To shop, please click here.

 

5. Hashtags #️⃣

I posted sample hashtags that you can use and don't neglect to add this on your posting every single time. It's easier for your future clients to find your business.

Hashtags

 

6. Choose your social media platform

There's tons of them, focus on 1 or 2 that will works for you. Sometimes IG won't work for you, sometimes Facebook will give you a good number of clients. It's a trial and error.

Thousandlashes Lash Supplies

L Curl LashesUltra Crystal Bond and Disposable Eyelash Brush used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

PLEASE REMEMBER

Before posting any pictures or videos of your clients, make sure that you ask for their consent. You do not want trouble on this matter.



Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog to your lash friend.

 

Be sure to follow ThousandLashes on our social media - FacebookInstagramPinterest and YouTube for helpful lash tips and tricks. 

Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Artist Facebook Support Group will always be open for the kind of support that you will be needing on this lash journey. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

If you want to learn and create a beautiful set of wispy lashes. We have a FREE Training Ebook just for you, please click here.

*Grab your FREE Training Ebook on wispy lashes now! ( limited time only )

 

 

To all the newbies out there who are trying to build and grow their lash business on social media, don't know how to market your lash business, stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.

lash artist marketing course

It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.

LASH ARTIST MARKETING COURSE
REGISTER HERE

 

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How To Pick A Lash Curl For Your Client?In this blog, you will learn how to choose the right lash extension length and curl.

Benefits Of Online Eyelash Extension Training: Know the reasons why taking an online lash course could be a smart idea if you want to improve your lash business.


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