Before we get into the details, you're probably wondering why we're talking about social media marketing for your lash business instead of other channels. To be honest, there are a few different answers to this question. You should be aware that using social media for every lash business has a large number of potential new clients. Millions of people use social media platforms like Facebook, Instagram and Twitter, and many of them are interested in beauty products and services.
Nowadays, everyone is using social media as a platform to promote their name or brand out there. Using social media marketing to your lash business is the cheapest, fastest, overall easiest form of marketing available for you. It only takes a few minutes and it reaches a wide variety of potential followers and clients and it is completely FREE! What could be better than that?
Here are a few tips that we have come up for you guys on how to market your lash business and how to make your lash business stand out on social media to gain more followers and build your fan base, which will help your social media grow and your lash business.
1. Post Before And After Photos Of Your Lash Work
Alright, lash artists, let's talk about before & after photos! Before and after shots are a perfect way to show potential clients how good your work is.
We all know that having lashes makes us look more attractive and beautiful. But, online, the proof is in the photo itself! When it comes to marketing, you need to arouse desire from your audience and here's where the before and after lash photos come in.
You can use before and after photos to create a spark among potential clients. They will imagine themselves in the shoes of the person in the photo and how amazing they will look with a new set of lashes.
You'll need to work with your current clients to do this. Before you apply lashes to them, have a photo taken of them before and after the process and post it to your social media accounts.
TIP: ALWAYS ask if you can tag your client in the photo. This allows you to tap into their social network. Then your beautiful work is being shared with their entire social circle without requiring any of them to like it. You're basically having FREE access to their entire social circle.
Let's talk about how to take good lash pics of our work now that we've discussed why we should be doing so. You need a camera or phone, lighting, take photos from different angles, good lash application, editing/photo collage apps and of course patience.
If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you!
2. Make Your Content More Interesting
When you plan to begin promoting your lash work online, keep in mind that there will be competition. It is for this reason that you must pay close attention to your content. It needs to be spiced up in order to attract viewers attention. Make it into something that is relatable, you can make it funny, make it based on experience, ask questions, make it educational and share tips and tricks.
This can also be achieved by using high quality graphics and good lighting. If you plan on taking lash pics on a regular basis which we strongly advise, you should consider purchasing a simple lighting kit that will work with your phone or camera. Ring lights and softboxes are both excellent tools for beauty shots and can be found for a reasonable price on Amazon and other places online.
Another advantage of getting these lights on hand is that you can take professional looking beauty shots of your clients that they would be proud to share especially on social media.
3. Engage In Conversation
Social media, unlike other marketing tools, is very interactive. You can use this to your benefit and to build better relationships with your clients. You can do this by sending customized messages to your customers and listening positively to their suggestions and feedback.
Don’t just resort to posting photos of your work constantly, ask your audience a question. You can also consider sharing photos or videos, anything to get people talking.
4. Don't Forget To Use Hashtags
Clients can easily find your lash business and learn about the services you provide by using hashtags. For example, you can include your location hashtag as well as the type of lashes available in your posts. Make sure your lash business social media page is public so that everyone can see your brand.
The Bottom Line
The truth is, social media can be an effective tool for attracting new clients to your lash business. To grow, you should have the best marketing, social media, and lash service strategies. These helpful tips that we’ve shared to you will really help you in promoting your lash business on social media. After all, isn't that why we're all here, right?
To all the newbies out there who are trying to build and grow their lash business on social media but are stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.
It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.
***BONUS GUIDES INCLUDED***
With a social media reach of over 120,000+ and 3.4 million monthly viewers on certain social media platforms, we've put these lash business strategies to the test and know they work and are so excited to walk you through the process so you can start applying these same strategies to your lash business. In addition to the monthly pre-written captions, we're also including personal guides on specific topics to help you better understand why this social media strategy has worked so well.
Upgrade your skills and the result will surely be profitable. Trust me, you can't afford to miss this out!
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