How to Make Your Lash Business Stand Out on Social Media
How can I promote my lash business? How can I promote my eyelash business online? How do I promote my lash business on Instagram? How do you attract lash clients?
Before we get into the details, you're probably wondering why we're talking about social media marketing for your lash business instead of other channels. There are a few different answers to this question. You should be aware that using social media for every lash business has many potential new clients. Millions of people use social media platforms like Facebook, Instagram, and Twitter, and many of them are interested in beauty products and services.
L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.
If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you! Please click here.
Nowadays, everyone is using social media to promote their name or brand out there. Using social media marketing to your lash business is the cheapest, fastest, and most accessible form of marketing. It only takes a few minutes, and it reaches a wide variety of potential followers and clients, and it is completely FREE! What could be better than that?
Here are a few tips that we have come up with for you guys on how to market your lash business and make your lash business stand out on social media to gain more followers and build your fan base, which will help your social media grow and your lash business.
1. Post Before And After Photos Of Your Lash Work
Alright, lash artists, let's talk about before & after photos! Before and after shots are a perfect way to show potential clients how good your work is.
We all know that having lashes makes us look more attractive. But, online, the proof is in the photo itself! When it comes to marketing, you need to arouse desire from your audience, and here's where the before and after lash photos come in.
L Curl Lashes and Velour Lash Adhesive used in this set. To shop, please click here.
You can use before and after photos to create a spark among potential clients. They will imagine themselves in the person's shoes in the image and how amazing they will look with a new set of lashes.
You'll need to work with your current clients to do this. Before applying lashes to them, have a photo taken of them before and after the process and post it to your social media accounts.
TIP: ALWAYS ask if you can tag your client in the photo. It allows you to tap into their social network. Then your beautiful work is being shared with their entire social circle without requiring them to like it. You're having FREE access to their whole social circle.
Let's talk about how to take good lash pics of our work now that we've discussed why we should be doing so. It would help if you had a camera or phone, lighting, taking photos from different angles, good lash application, editing/photo collage apps, and patience.
If you are new to photo editing and want some help on how to improve your lash photos, we have a Lash Editing Free Tutorial just for you!
Optite Low Humidity Adhesive used in this set. To shop, please click here.
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2. Make Your Content More Interesting
When you plan to begin promoting your lash work online, keep in mind that there will be competition. For this reason, you must pay close attention to your content. It needs to be spiced up to attract the viewer's attention. Make it into something relatable, and you can make it funny, make it based on experience, ask questions, make it educational, and share tips and tricks.
It is also possible by using high-quality graphics and good lighting. If you plan on taking lash pics regularly, which we strongly advise, you should consider purchasing a simple lighting kit that will work with your phone or camera. Ring lights and softboxes are excellent tools for beauty shots and can be found for a reasonable price on Amazon and other places online.
Another advantage of getting these lights on hand is taking professional-looking beauty shots of your clients that they would be proud to share, especially on social media.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
3. Engage In Conversation
Social media, unlike other marketing tools, is very interactive. You can use this to your benefit and build better relationships with your clients. You can send customized messages to your customers and listen positively to their suggestions and feedback. You can also consider sharing photos or videos to get people talking.
Elite High Humidity Adhesive and Straight Isolation Tweezer used in this set. To shop, please click here.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
4. Don't Forget To Use Hashtags
Clients can easily find your lash business and learn about your services by using hashtags. For example, you can include your location hashtag and the type of lashes available in your posts. Make sure your lash business social media page is public so that everyone can see your brand.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
how to promote your lash business on Instagram?
You don't have to spend so much time on Instagram to build your lash business. There are many ways to still be active on social media and still attend to your lash appointments.
Straight Isolation Tweezer, Precision Volume 90º Tweezer, Hydro-gel Under Eye Patches, Ultra Crystal Bond, Lashes, Lash Tile and Coloured Agate Stone used in this set. To shop, please click here.
Check these time-saver hacks to maximize your time in promoting your lash services and products.
- Create a week's worth of posts at a time
- Set quick replies for common lash inquiry
- Use templates design to your stories
- Use scheduling apps to post your content
- Plan captions ahead of time
- Save your best lash hashtags for better use
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
CONCLUSION
Eyelash extensions are sweeping the nation, and it's safe to say we've entered the Golden Age of Lashes. Now is a better time than ever to start your own lash business — but that also means more competition.
That's why it's essential to distinguish yourself from your competitors.
Properly marketing and branding your business sets you apart from the crowd, establishes a connection with potential clients, and ultimately helps you get more bookings.
The truth is, social media can be an effective tool for attracting new clients to your lash business. You should have the best marketing, social media, and lash service strategies to grow. These helpful tips that we've shared will help you promote your lash business on social media. After all, isn't that why we're all here, right?
Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.
Be sure to follow ThousandLashes on our social media - Facebook, Instagram, Pinterest and YouTube for helpful lash tips and tricks.
Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Artist Facebook Support Group will always be open for the kind of support that you will be needing on this lash journey.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
We used these techniques to create a beautiful set of wispy lashes. To get your FREE Training Ebook, please click here.
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LASH ARTIST MARKETING COURSE
To all the newbies out there who are trying to build and grow their lash business on social media but are stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.
It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.
***BONUS GUIDES INCLUDED***
With a social media reach of over 120,000+ and 3.4 million monthly viewers on certain social media platforms, we've put these lash business strategies to the test and know they work and are so excited to walk you through the process so you can start applying these same strategies to your lash business. In addition to the monthly pre-written captions, we're also including personal guides on specific topics to help you better understand why this social media strategy has worked so well.
Upgrade your skills and the result will surely be profitable. Trust me, you can't afford to miss this out!
To learn more about the Lash Artist Marketing Course, please click here.
RELATED POSTS THAT YOU MIGHT FIND HELPFUL TO UPSCALE YOUR LASH BUSINESS:
Benefits Of Online Eyelash Extension Training: Know the reasons why taking an online eyelash extension training could be a smart idea if you want to improve your lash skills and social media grow.
Inventory For Lash Supplies: This blog will give you a complete eyelash extension supply list.
The Secret To Massive Growth In Your Lash Business: Learn the secrets on how to grow your lash business and on how to make your lash business stand out on social media.
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