How To Sell Lash Extension Aftercare

As lash artists, we know that the secret to long-lasting, beautiful lash extensions isn’t just in the application—it's in the aftercare. But how do we communicate the importance of aftercare to our clients in a way that’s engaging and makes them see its true value?

Selling aftercare products effectively is an art, and mastering it can boost client retention, satisfaction, and, of course, revenue.

Let’s dive into how you can make lash extension aftercare a natural extension of your service.

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Why Aftercare Is Essential

Before we can sell, we need to believe in the importance of what we’re offering. Lash aftercare is crucial for:

• Lash Health: Proper aftercare helps maintain natural lash integrity.

• Retention: Clean, well-maintained lashes hold extensions longer.

• Client Confidence: Healthy lashes mean clients come back feeling good about their lash investment.

When you sell aftercare, you’re not just upselling products—you’re providing a solution to better retention and overall client satisfaction. If our clients are thrilled with how long their lashes last, they’re coming back, and they’re telling their friends. 

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How to Approach Aftercare Sales Without Feeling "Salesy"

Selling aftercare products should feel like a natural part of your client service. Here’s how we can seamlessly integrate it into the client experience:

YY Brown Lashes, Ultra Crystal Bond, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

Educate During the Appointment

• While applying lashes, mention aftercare tips casually. For example: “I’m using this lightweight adhesive that works best when you cleanse your lashes regularly with a foaming lash cleanser.”

• Use visuals like a before-and-after example of someone who follows a great aftercare routine versus someone who doesn’t. A picture is worth a thousand words!

Include Aftercare in Your Consultation

• During the consultation, when clients are fresh and eager, mention the importance of aftercare for retention and lash health. By planting the seed early, they’re more likely to see it as essential.

• Give them a handout or digital guide outlining the key steps, highlighting your aftercare products within that routine.

Demo the Products

• If possible, demonstrate how to use the products at the end of their appointment. Show how simple and effective they are, and why it’s a small step for a big payoff in lash longevity.

• Let them feel, smell, or test a small amount of the lash cleanser or other products so they connect emotionally with the experience.

Bundle Aftercare as Part of the Service

• Create packages that include an aftercare kit in the price of their first full set or refill. Not only does this ensure they start off on the right foot, but it also feels like added value.

• Offer a discount for clients who purchase a product during their appointment. Something like, “Get 10% off your aftercare kit if you buy today.”

Position Aftercare as a Solution to a Problem

• Use real-life scenarios that resonate with clients. For instance, if they’ve had retention issues, explain how a lash cleanser can solve the problem.

• Offer an example like: “Clients who use this cleanser typically see better lash retention, fewer irritations, and less makeup build-up.”

 

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What to Include in Your Aftercare Kit

Your aftercare kit should be simple, yet effective. Here’s what we recommend for a well-rounded kit:

Foaming Lash Cleanser: This is a non-negotiable for every lash client. Regular cleansing is key to great retention and lash health.

Soft Brush: Help clients gently clean between their lashes.

Spoolie Brushes: Regular brushing keeps lashes looking neat and prevents tangles.

Aftercare Card: A quick reference guide that’s easy to follow, reminding clients of best practices.

Deluxe Aftercare Kit and Lash Apron are used in this set. To shop, please click here.

 

PRO TIP: Many clients love the convenience of purchasing their products online. Here's how to optimize that experience:

• Create a Subscription Option: Offer clients the ability to get their lash cleanser shipped to them every 3 months. This makes aftercare seamless and easy for them.

• Highlight the Benefits: On your website or Instagram, share testimonials or before-and-after photos that highlight the difference proper aftercare makes.

• Run Promotions: Offer free shipping or a discount when clients buy a refill package or aftercare bundle.

 

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Aftercare FAQs to Share With Clients

Answering common aftercare questions is a great way to remind clients why they need these products and remove any barriers to purchase.

Here are a few common FAQs we can use:

“Why can’t I use regular face wash on my lashes?”
Regular cleansers can contain oils that break down lash adhesive, causing premature lash fallout. Our foaming lash cleanser is specifically designed for extensions—no oils, no irritation!

 

“How often should I clean my lashes?”
Ideally, every day. Daily cleansing keeps them free from dust, dirt, and oils, which means better retention.

 

“Do I need to brush my lashes?”
Yes! A quick daily brush keeps your lashes neat, prevents tangling, and helps them last longer.

 

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Post-Appointment Follow-Up

Our client relationships don’t end when they walk out the door. A week after their appointment, send a follow-up message reminding them of their aftercare. Here’s an idea for a quick text or email:

“Hi [Client Name], hope you're loving your lashes! Just a quick reminder to use your lash cleanser daily to keep them fresh and long-lasting. Let me know if you need a refill on any aftercare products—I’ve got you covered!”

 

Conclusion: We’re Not Just Selling Products—We’re Selling Results

In the end, aftercare is an investment in your client’s lash health and their satisfaction with your work. By positioning aftercare as part of the lash experience, we’re not just selling products, we’re offering long-lasting results and a client experience that leaves them feeling valued and beautiful.

Boosting our aftercare sales can lead to healthier lashes, more referrals, and happy clients who keep coming back—exactly what every successful lash artist needs!

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog to your lash friend.

 

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How To Get Lash Clients Fast And Keep Them?: Know the strategies on how to get clients and make sure they’ll be back for more new sets or maybe for a refill and possibly invite their friends too.

Why You Should Clean Your Eyelash Extensions?: Let me discuss on this blog the importance of lash extension aftercare and the ways on how to take good care of the eyelash extensions.