Seasonal Specials: Creating Christmas Deals for Lash Services

Creating appealing holiday promotions for your lash services can be a fantastic way to attract new clients and delight regulars.

Here's a step-by-step guide to crafting lash promotions that shine as bright as the Christmas lights.

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12 Days of Lash Christmas

A “12 Days of Christmas” promotion is a fun and engaging way to build excitement. Offer a different deal each day leading up to Christmas.

This could include discounts, free add-ons, or exclusive services, keeping clients coming back for more.

How to do it:

• Offer 12 different deals over the course of 12 days. Example deals could include 10% off fills, free lash cleanser with a full set, or discounted upgrades like brow lamination.

• Set the price of the deals according to your regular pricing but offer a 10-20% discount on each day’s deal.

• Announce each deal on social media, in your email list, and in your studio.

 

Holiday Lash Package

Create a "Holiday Lash Package" which includes a full set of lashes and a fill, all bundled together at a discounted price. This package encourages clients to commit to both services, ensuring their lashes look great all season long.

How to do it:

• Offer a bundle of a full set of lashes and one lash fill, at 15-20% off the total cost.

• For example, if a full set costs $150 and a fill is $65, offer the bundle for $180-190.

• Promote this as a “Holiday Lash Package” that gives clients everything they need to keep their lashes looking fresh through the season.

 

Lash & Brow Combo Deal

Many clients want both lashes and brows done before the holidays. Offer a combo deal that includes a lash set and brow shaping or lamination, all at a discount.

How to do it:

• Bundle a full set of lashes with brow waxing or lamination for a 20% discount.

• Example pricing: Lash set $150 + Brow lamination $70 = Bundle for $175 (save $45).

• Offer this as the “Holiday Glow Package” for clients looking for a full beauty upgrade.

 

Refer a Friend, Get a Free Lash Cleanse

Referral programs are a great way to grow your client base. Offer a free lash cleanse or retail product to clients who refer a friend that books a lash service.

How to do it:

• Offer a free lash cleanse or a lash serum (value around $15-$25) for every successful referral.

• Set up a system where the new client has to book a full set, and the referrer gets their reward after the appointment.

• Promote this through social media and in-studio signage.

 

Early Bird Christmas Special

Encourage clients to book their appointments early by offering an "Early Bird Special" for clients who schedule their appointments before a certain date.

How to do it:

• Offer 15-20% off lash services for clients who book their holiday appointments 2-3 weeks before the peak holiday season (e.g., before December 10th).

• Example: Regular full set price $150, Early Bird Price $120-$130.

• This will help fill your schedule and secure bookings well ahead of time.

 

Gift Card Bonus

Gift cards are perfect for the holiday season. Offer a special bonus for clients who purchase gift cards, encouraging them to buy for others while also treating themselves.

How to do it:

• Offer a $20 bonus for every $100 gift card purchased.

• Example: A client buys a $100 gift card and receives a $20 bonus to use on their next lash fill.

• Promote the offer heavily on social media and in-studio to get people to purchase.

 

Festive Lash Sets

Add some holiday cheer to your lash services with festive lash sets. Think glitter, colorful lashes, or subtle sparkles to create a fun, festive vibe for your clients.

How to do it:

• Offer a special add-on for holiday lash designs (glitter, color accents, or tiny rhinestones).

• Charge an additional $10-$20 for the holiday design add-on, depending on the complexity of the design.

• Market it as "Holiday Lash Art" for clients who want to add a little sparkle to their lashes for the season.

 

Lash + Retail Product Bundle

Promote your retail products by bundling them with lash services. This can encourage clients to purchase aftercare products and increase your retail sales.

How to do it:

• Offer a retail product bundle, such as a lash shampoo and serum, with a lash set or fill.

• Bundle it for a discount, like $30 for a lash set and lash care product bundle, which would normally be $40-$45.

• Promote this as an essential post-lash care kit.

 

Free Lash Removal with New Set

If clients are due for a lash removal, offer it for free when they book a new set. This adds value for the client and encourages them to get a fresh set of lashes.

How to do it:

• Offer a free lash removal when clients book a full set of lashes.

• This is particularly helpful for clients who need their old lashes removed before getting a new set.

• Promote it as an added bonus for the holiday season, making it easier for clients to start fresh.

 

Christmas Lash Party

Create a fun, festive lash party where multiple clients can book together and receive group discounts. It’s a great way to make the experience social and exciting.

How to do it:

• Set up a “Lash Party” where 4 or more clients can book at the same time and receive 10% off their services.

• Offer holiday treats and drinks to create a fun atmosphere.

• Advertise this as a “Girls Night Out” lash experience, perfect for getting ready for the holidays together.

 

12-Month Membership Plan

Offer a special 12-month membership plan where clients can pay upfront for a year of lash fills at a discounted rate. This is a great way to secure recurring revenue.

How to do it:

• Offer a 12-month membership plan with a 10-15% discount for clients who pay upfront for their fills.

• Example: Regular price for monthly fills is $65, offer a 12-month membership for $700 instead of $780.

• Promote this as an exclusive VIP deal for clients who want to ensure their lashes stay perfect all year.

 

Christmas Countdown Deals

Create a countdown to Christmas where you offer a different deal every day or week leading up to the holiday. This keeps clients engaged and excited to see what’s next.

How to do it:

• Offer a new deal each week, such as discounts on fills, free aftercare products, or special add-ons.

• Use social media to announce the deals and create anticipation for each day/week.

 

Lash “New Year’s Eve” Special

Prepare your clients for New Year's Eve with a special lash deal. Offer a "NYE Lash Special" for clients who want to look their best for the big night.

How to do it:

• Offer an upgrade to a fuller set of lashes or include a free lash tint for clients booking their lashes before NYE.

• Price: Full set with tint could be priced at $160-$180, depending on your usual pricing.

• Promote this as the perfect way to ring in the New Year with flawless lashes.

 

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CHRISTMAS PROMO GUIDE: IDEAL DISCOUNT RATES FOR LASH SERVICES

The holidays are upon us, and it's the season to sparkle – not just for festive decorations but also for your business promotions. As a lash artist, you're considering what discount to offer your clients this Christmas.

Here's the simple truth: the ideal discount strikes a balance between attracting clients and maintaining your profit.

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The Magic Number

A good discount for holiday promotions usually sits between 15% and 25%. This range is sweet enough to catch the eye of potential clients but doesn't cut too close to your bottom line.

 

Why 15-25%?

15% is just enough to nudge a client who's considering lashes to take the leap.

20% is a solid, round number that's perceived as a substantial deal, often used for more premium services.

25% is generous and can be the push for new clients to try your services and for regulars to indulge more.

 

The Value Perspective

Instead of just slashing prices, add value. Offer a 20% discount on a new set of lashes and throw in a small gift, like a lash foam shampoo. It feels more like a holiday treat rather than just a price cut.

 

Timing is Everything

Consider offering your promotional discount during specific times to manage your bookings better. For instance, a 20% off deal for appointments booked before noon can help fill slower morning slots.

 

Special Touches

Remember, it's not always about the percentage. Personal touches count. Personalized emails with a 15% discount code can make clients feel special and more inclined to book.

Keep It Simple

Whatever discount you decide on, make sure it’s easy to understand and apply. Complex conditions can turn clients away.

 

Monitor and Adjust

Start with a discount you're comfortable with, and be prepared to adjust if the response isn't what you expected. Flexibility is key.

PRO TIP: A discount between 15% and 25% is a good range to consider for your Christmas lash promotion. It's enticing for clients and sensible for your business. Pair your discount with added value or strategic timing to maximize its impact. 

 

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CONCLUSION

Remember, the key to successful holiday promotions is clarity. Keep the offers simple, straightforward, and easy to understand. No need for flowery language; let the deals speak for themselves. The goal is to spread holiday cheer while boosting your business — and with these promotional ideas, you're well on your way to a festive and fruitful season.

 

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