Smart Lash Pricing Strategies That Retain Clients

Welcome to the no-frills guide on lash pricing strategies designed to keep your clients coming back for more. Let’s dive straight into the nuts and bolts of setting your lash prices without any complicated jargon.

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How to Determine Your Prices as a Lash Artist?

Setting the right prices as a lash artist is key to your business success. It's about balancing what's fair to your clients and what's right for your wallet. Start by knowing your costs and the going rates in your area. Stick with me, and I'll show you how to price your services smartly and clearly.

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Step 1: Research the Market

Start by checking what other lash artists in your area are charging. Look for a price range for various services.

 

Step 2: Assess Your Skill Level

Be honest about your skills. If you're new, you might charge a bit less than more experienced artists.

 

Step 3: Calculate Your Costs

Write down every cost involved in your service—lashes, glue, tweezers, etc. Don't forget overheads like rent and utilities.

 

Step 4: Factor in Your Time

How long does it take to apply a set of lashes? Time is money, so include it in your pricing.

 

Step 5: Decide on Your Earnings

How much do you want to earn per hour? Add this to your service costs to get a base price.

 

Step 6: Compare and Adjust

Take the market rates, your costs, and your desired earnings, and find a price that's competitive but fair.

 

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How to Properly Price Your Lash Extensions as a Beginner?

Starting out as a lash artist can be filled with excitement and a bit of uncertainty, especially when it comes to pricing your services. It's crucial to strike a balance between affordable for your clients and profitable for you.

In this section we'll go over simple, practical steps to set the right prices for your lash extensions as a beginner.

You'll learn to price smartly, ensuring your lash business grows while your clients leave happy.

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Step 1: Start Low

Begin slightly lower than market rates to attract clients. You're building a portfolio, not just earning.

 

Step 2: Offer Deals

Consider bundle deals or discounts for multiple sessions to encourage repeat bookings.

 

Step 3: Incrementally Increase

As your skills improve, gradually increase your prices. Clients are more likely to accept small hikes over time.

 

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3 Common Pricing Computation Methods

Setting your lash service prices can be as simple as ABC. Here, we'll break down three easy methods to calculate costs and set a price that's fair for both you and your clients.

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• Cost-Plus Pricing: Calculate your total costs and add a markup for profit.
• Demand-Based Pricing: Set prices based on client demand—higher demand can mean higher prices.
• Competitive Pricing: Set your prices based on what others charge, then adjust for your unique value.

 

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Beginner Lash Tech Prices Strategy

Setting your prices as a new lash tech can be tricky, but it doesn't have to be. Here's a clear-cut strategy to price your services just right and kick-start your lash business.

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Example Without Discount:

• Total costs (materials, overheads, etc.): $30 per session
• Time spent: 2 hours
• Desired hourly wage: $25
• Base price: $30 + ($25 x 2) = $80
• Rounded by skip counting by 10: $80 (already a round number)

 

Example With Discount on Lash Sets:

• Regular price: $80
• Discount: 20%
• Discounted price: $80 - ($80 x 0.20) = $64
• Final discounted price rounded: $70

 

PRO TIP: Client Communication - Presenting Prices: Be clear and upfront. No hidden fees.

Price Negotiations: Stick to your prices. You know your value.

 

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CONCLUSION

Remember, setting smart pricing strategies is all about balancing fair earnings with client satisfaction. Stick to simple, clear steps, and you'll find a pricing sweet spot that works for both you and your clients.

 

We're also always looking for new content ideas, so if you have a topic you'd like us to write about, feel free to comment down below and let us know!

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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