10 Instagram Reel Ideas Lash Artists Can Use to Gain Clients

As a lash artist, using Instagram Reels is an effective way to grow your business, attract more clients, and showcase your work to a wider audience. 

In this blog post, we will explore 10 detailed Instagram Reel ideas specifically designed for lash artists, complete with step-by-step instructions to help you create engaging content.

Additionally, we will address some of the most frequently asked questions by lash

10 Instagram Reel Ideas Lash Artists Can Use to Gain Clients

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1. Before-and-After Lash Transformations

Clients want to see results before booking an appointment. Showing before-and-after videos of your work is one of the best ways to attract new clients. 

Steps:

  1. Record a short clip of your client’s natural lashes before you start the service.

  2. After completing the lash extensions, record another video of the finished look.

  3. Combine the two clips into a Reel using Instagram’s editor.

  4. Add text overlay: “Before and after lash extensions by [Your Name].”

  5. Use hashtags like #LashArtist, #BeforeAfterLashes, and #LashTransformations.

See THIS for inspiration.

 

2. Lash Application Process

Many people are curious about how lash extensions are applied. Creating an educational Reel can help build trust in your expertise. 

Steps:

  1. Set up your phone or camera to record while you work on a client.

  2. Focus on specific steps, such as isolating natural lashes and applying extensions.

  3. Use Instagram’s time-lapse or speed-up feature to condense the footage into 15-30 seconds.

  4. Add text like “Step 1: Isolate lashes” and “Step 2: Apply extensions.”

See THIS for inspiration.

 

Want to know the steps to applying eyelash extensions? Learn how professionals do it from start to finish. Click HERE to see how it’s done.

 

3. Lash Aftercare Tips

Teaching clients how to care for their lash extensions can lead to better results and repeat bookings. 

Steps:

Record yourself sharing aftercare tips like:

  • Brush lashes daily with a clean spoolie.
  • Avoid water for the first 24 hours.
  • Use oil-free products to clean around the eyes.

Add text overlays summarizing each tip.

Use hashtags like #LashAftercare and #LashExtensions.

See THIS for inspiration.


Educate your clients on proper lash aftercare to improve retention and boost your bookings. Click HERE for practical tips.

 

4. Lash Styles Comparison

Clients may not know the difference between lash styles. Use a Reel to explain the options you offer. 

Steps:

Record short clips of clients wearing different lash styles, such as:

  • Classic lashes.
  • Hybrid lashes.
  • Volume lashes.

Label each clip using Instagram’s text feature.

Add a caption like: “Which lash style is right for you? Comment below!”

See THIS for inspiration.


Learn the difference between lash extension styles, including Classic, Hybrid, and Volume, to help your clients choose the right look. Click HERE to explore how to showcase these styles in your Reels.

 

5. Lash Studio Tour

Showing your workspace helps potential clients feel comfortable booking with you. 

Steps:

  1. Record a video of your studio, including the lash station, tools, and waiting area.

  2. Add text overlays like “Welcome to our studio” or “Where the magic happens.”

  3. Caption it: “Ready to book your appointment? Message us today!”

See THIS for inspiration.

 

6. Client Testimonial Reels

Positive feedback from happy clients builds trust and credibility. 

Steps:

  1. Ask a satisfied client if they are comfortable recording a testimonial.

  2. Record their lashes up close to showcase your work while they talk about their experience.

  3. Add a caption like: “Here’s what our clients say about us.”

See THIS for inspiration.

 

7. Lash Fill Process

Educate clients about the importance of lash fills to keep their extensions looking fresh. 

Steps:

  1. Record a time-lapse video of the lash fill process.

  2. Include clips of removing grown-out extensions and applying new ones.

  3. Add text overlays to explain what you are doing, such as “Removing old lashes” or “Applying new extensions.”

See THIS for inspiration.


Explain the lash fill process step-by-step and show why it’s important compared to getting a full set. Click HERE for everything you need to know!

 

8. Special Offers or Promotions

Instagram Reels can help you share limited-time deals and encourage bookings. 

Steps:

  1. Design a simple graphic in Canva or Instagram’s Create Mode with the promotion details.

  2. Record a video explaining the offer, such as: “Book this week and get 20% off your first full set!”

  3. Add hashtags like #LashPromo and #LashDeals.

See THIS for inspiration.


Create effective monthly promotions using Instagram Reels and simple graphics to attract clients. Click HERE for step-by-step tips.

 

9. FAQs About Lash Extensions

Addressing common questions shows you are knowledgeable and approachable. 

Steps:

Create a Reel answering FAQs like:

  • “How long do lash extensions last?”
  • “How often should I get fills?”

 

Use text overlays or voiceovers to share your answers.

Add a caption like: “Got questions? We’ve got answers.”

See THIS for inspiration.

 

10. Lash Transformation Stories

Highlight how your work helps clients achieve their desired look. 

Steps:

  1. Record before-and-after videos of a client’s transformation.

  2. Add text to describe the client’s goals, such as: “Wanted fuller lashes.”

  3. End with a clip of the client’s reaction to their new look.

See THIS for inspiration.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

How to Grow Your Lash Business on Instagram

  1. Post Reels Regularly: Aim for 2-3 Reels per week.
  2. Engage with Followers: Reply to comments and DMs.
  3. Use Hashtags: Include hashtags like #LashArtist, #LashBusiness, and #LashExtensions.
  4. Share Educational Content: Post tips and tutorials to position yourself as an expert.
  5. Collaborate: Partner with other beauty professionals or influencers to reach a wider audience.

 

All lash products used here are from ThousandLashes. Want to try them first? Grab sample sizes before committing—click here!

Plus, all our lash tweezers come with a 1-year warranty. Drop it? No worries, we’ll replace it for free. Check them out here!

 

How to Be a Fully Booked Lash Tech

Learn how to be a fully booked lash tech with strategies like client retention, referral programs, online booking tools, social proof, and local visibility. Discover tips to fill your schedule and grow your business.

All products used here are from ThousandLashes. You can try sample sizes before committing, and all lash tweezers include a 1-year warranty. Click here to SHOP NOW!

 

Prioritize Client Retention: After an appointment, send a personalized thank-you message or follow-up email with aftercare tips and a reminder to book their next session. 

For example, "Hi [Client’s Name], thank you for choosing me as your lash artist! Don’t forget to brush your lashes daily and avoid oil-based products. Click here to book your next fill: [Booking Link]."

 

Offer Incentives: Create a referral program by offering discounts or freebies. For instance, provide a $10 discount on their next fill for every new client they refer. 

Share this promotion on Instagram Stories or include it in a follow-up email.


Use Advanced Booking Features: Set up an online booking system using tools like Acuity Scheduling or Fresha. Include a “Waitlist” option for clients who want earlier appointments. 

Post a Reel or Story on Instagram showing how easy it is to book with you online.


Leverage Social Proof: Regularly post client testimonials and reviews. For example, create a Reel featuring a happy client sharing their experience or pair a glowing review with a before-and-after photo of their lashes. 

Caption it: "Another happy client! Ready to book? DM us today!"


Promote Local Visibility: Update your Google My Business profile with your address, business hours, and photos of your studio. 

Join Facebook groups for your community and share a post like, "Hi [Community Name], I’m a local lash artist offering lash extensions and fills. Check out my page for examples of my work: [Link]."


Add Value with Flexible Options: Post your availability for evening or weekend slots on Instagram Stories. 

For example: "We have evening appointments open this week! Perfect for after work. DM to book!" You can also run a poll asking clients what times work best to see their preferences.

 

Where Do Lash Artists Make the Most Money

Learn about the best places and services that help lash artists increase their income, including urban areas and high-demand services.

 

Learn Anime Lashes directly from a lash artist's perspective. Our FREE course is packed with genuine insights. Click HERE.

 

Urban Areas: Lash artists in major cities or metropolitan areas tend to make more money due to higher demand for beauty services and a larger client base. Cities like New York, Los Angeles, and Miami often have a thriving beauty market.

High-Income Neighborhoods: Working in affluent areas allows lash artists to charge premium prices, as clients in these locations are often willing to pay more for quality services.

Luxury Salons or Studios: Lash artists who work in high-end salons or boutique studios typically charge higher rates and attract clients looking for premium experiences.

Specialized Services: Offering advanced or trending services, such as Mega Volume lashes or lash lifts, can help lash artists in any location command higher prices.

Mobile Lash Services: Providing mobile lash services in high-demand areas can allow lash artists to charge extra for convenience, making it a profitable niche.

Event-Based Work: Lash artists who specialize in services for weddings, photo shoots, or fashion events often earn more by charging per event or offering customized packages.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

Is It Hard to Be a Lash Artist? 

Learn about the challenges of being a lash artist, including training, patience, physical demands, and building a client base, and discover why many find it a rewarding career.

  • Requires Training: Lash artists must complete certifications and practice techniques like isolation, lash placement, and styling to deliver professional results.

  • Takes Patience: Each appointment can last several hours, requiring focus and attention to detail, especially for precision work like Volume or Hybrid lashes.

  • Involves Ongoing Learning: Trends in lash extensions, such as Mega Volume and lash lifts, change frequently, and lash artists need to stay updated through workshops and courses.

  • Physical Demands: Long hours of standing or sitting in the same position can be physically taxing, requiring good posture and ergonomic practices.

  • Building a Client Base: Establishing a loyal clientele takes time and effort, involving consistent marketing and customer service.

While the path to becoming a lash artist can be challenging, the ability to create your schedule, work creatively, and build strong client relationships makes it a rewarding career for many.

 

Upgrade your lash room with our stylish and practical lash room décor. Shop now to create a space your clients will love! Click HERE to explore.

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Final Tips

Instagram Reels are a valuable tool for lash artists to attract clients and grow their business. By following these ideas and answering common client questions, you can establish yourself as a trusted professional in the beauty industry. Start creating Reels today and see how they can boost your lash business.

 

Be sure to follow ThousandLashes on our social media - Facebook, Instagram, Pinterest and YouTube for helpful lash tips and tricks. 

 

Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Talk for Beginner Lash Artists will always be open for the kind of support that you will be needing on this lash journey. 

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

 

If you want to learn and create a beautiful set of wispy lashes. We have a FREE Training Ebook just for you, please click here.

*Grab your FREE Training Ebook on wispy lashes now! ( limited time only )

 

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RELATED POSTS THAT YOU MIGHT FIND HELPFUL TO UPSCALE YOUR LASH BUSINESS:

Marketing Tips You Can Use As A Lash Artist (With No Marketing Budget): Find out how lash artists can market their services effectively with simple and cost-free techniques.

The Best Lash Extension Placement Techniques for Beginners: Learn step-by-step lash extension placement techniques to improve your skills as a beginner lash artist.

How Do You Get More Clients On Instagram As A Lash Tech: Explore the best Instagram practices for lash artists to connect with potential clients and boost bookings.

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