Marketing Tips You Can Use As A Lash Artist (With No Marketing Budget)
How do you attract lash clients? How do lash techs stand out? It never seems to end. Whether you're trying to increase the number of clients, optimize your sale, or create a better experience for your clients, we want all of that and more as a lash artist. We want growth. If your business isn't using marketing to get new clients, you miss out on a valuable resource.
Marketing is a big part of being a lash artist. The more people you get to know, the more clients you'll have. You may not have a big budget to market your business if you're starting. That's okay! You can do a lot with very little if you're willing to be creative and put in some hard work.
Though you may be a talented lash artist and have a solid clientele, there's room for improvement. Or maybe you've been looking to expand your client base but have no marketing budget.
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Here are some marketing tips you can use to grow your lash artistry business – even if you don't have a budget for marketing and will help you build buzz around your business and get clients to book an appointment with you:
DO FREE LASH SETS FOR CLOSE FRIENDS AND FAMILY MEMBERS
(as long as they're okay with being photographed)
It will help you grow your skills while creating a marketing portfolio. Keep the price of your first set of lashes low. It will help build your client base. You can always increase lash prices later when you've built up a solid clientele.
Consider increasing prices every couple of months to keep up with inflation and other economic factors. Sell additional lash care products such as eyelid scrub, mascara wands, etc.
You can work out a deal with them — they get free lashes in exchange for letting you take before-and-after photos.
L Curl Lashes and Ultra Crystal Bond used in this set. To shop, please click here.
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OFFER DISCOUNT LASH SESSIONS FOR THE FIRST NEW CLIENTS WHO BOOK WITH YOU
If you're starting and feeling a little unsure about your lash skills, there's nothing wrong with offering a discount for the first few new clients who book with you. It allows you to practice your craft, but it also gives you a chance to build your portfolio and get positive reviews from real lash clients. As you gain confidence in your skills, your prices will increase and demand.
It will allow you to show your skills and give clients an incentive to try a new service. That's the sweet spot for most people because it feels like a "deal," but you still make a good profit margin.
Organized Pro-made Fans, Gel Under Eye Patches, Collagen Lip Mask, Velour Lash Adhesive and Lash Glue Tile used in this set. To shop, please click here.
Are you a lash artist looking for ways to increase your clientele?
We've got the answer, and it's simple: discount.
A little money off will go a long way when getting new clients through the door. Here are some ideas for how you can offer discounts to your new clients:
1) Discounts on first time appointments. You can offer 15% to 20% off on the full set.
2) Discounts on all services during the month of [depending on your preference - you can also offer this discount on a month you think you are having a low number of bookings so that others will be encouraged to book an appointment with you] (this works exceptionally well if you have an online appointment booking system since you can see who has already booked and who hasn't)
3) Discounts for every new client who refers another client (so if your client gets her friend, both of them will get a discount on their service, let's say 15% for the new client and 10% on your client who refers her friend)
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POST TESTIMONIALS FROM CLIENTS ON SOCIAL MEDIA
(ask for permission first)
The great thing about social media is that it allows you to build your reputation and expand your clientele without spending a ton of money on marketing. By simply posting photos and testimonials of your lash clients, you can showcase your lash talent, gain new followers and grow your business.
One of the best ways to use social media for lashes is posting photos and videos of your before-and-after results. Don't be shy about showing off your work! Impress potential clients with pictures of the gorgeous lashes you can create from start to finish or post videos that show off your technique and the products you use.
Showcase what past clients have said about their experience with you and let others see how happy they are with their results. While most people won't take time out of their day to write reviews online, some would gladly write a short blurb or two if asked.
Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive used in this set. To shop, please click here.
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REFERRALS
Ask happy clients to refer their friends to you by offering them an incentive like 10% off their next session if someone books an appointment based on their recommendation. It will encourage clients to tell their friends about you and bring their friends back with them for services!
We all know that word of mouth is the best advertising. As a lash artist, nothing warms your heart more than a client who refers you to their friends and family. It's a compliment, and it feels great! But beyond just making you feel good, client referrals are one of the most effective ways to grow your business.
Ultra Crystal Bond, Lashes, Lash Wisps, and Vintage Lash Mirror used in this set. To shop, please click here.
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OFFER DISCOUNTS FOR LASH CLIENTS "BRINGING A FRIEND"
Word-of-mouth marketing is one of the most effective ways to expand your business. If you offer your clients a discount for referring friends, you are more likely to get new customers coming through your door. Offer them a special deal if they bring in a friend or family member who is not an existing customer (or a set number of friends).
They get a discount, and their friend gets an introduction to you and your business. Everyone wins! It takes more than just great lash extensions if you want to attract new clients. You also have to remind your happy clients to spread the word.
Let your customers know they're saving money with a discount on their next appointment.
L Curl Lashes and Ultra Crystal Clear Bond used in this set. To shop, please click here.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
BUILDING A SOCIAL MEDIA PRESENCE FOR LASH BUSINESS
The first way that you can get more clients is through social media. One of the best ways to market yourself as a lash artist is because it is free and reaches thousands or even millions of people within seconds.
The key to growing your clientele through social media is engagement. It's not about posting aesthetically pleasing pictures but rather about interacting with your followers regularly. Being consistent and engaging organically with your followers will help you gain more clients. Learn how to create high-quality content that engages your audience.
Lashes, Wispy Lashes and Ultra Crystal Clear Bond used in this set. To shop, please click here.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
IMPORTANCE OF BRANDING
I have seen and heard lash artists ask me: "Should I create a logo for my lash business?" "What is the point of branding?" "How do I brand my lash business?"
As a lash artist, branding is one of the most important factors to build your clientele and get the word out that you are a professional in the beauty industry. Lash artistry has been around for many years, but it is still new to some people.
Think about your lash business as a whole. What do you want your clients to think about when they see your work? You must keep everything consistent across all platforms and give off the same vibe. It includes but is not limited to:
Your Instagram feed (how it looks like a whole)
Your Instagram stories (themes, colors, fonts)
The way you talk on social media.
The customer experience (how you treat them at appointments)
Email marketing messages (subject lines, content)
You want to deliver the same message across all platforms so that your potential clients may know what it would be like to work with you! Lash artists have a passion for creating beautiful lashes, and they want their clients to see that they are professional lash artists. So you must create a great brand that can help you attract clients who trust your brand and keep coming back after receiving service from you.
Classic Lashes Wispy Lashes 0.15 C curl 8-15mm and Velour Lash Adhesive used in this set. To shop, please click here.
For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.
CONCLUSION
As a lash artist with a tight budget, your best bet is to focus on the community and word-of-mouth marketing. While building your customer base, I suggest you have one or two regulars you can rely on for consistent business. Once you have those, it's time to start getting new clients and building your business.
Don't worry about doing this perfectly. Many people get caught up in making sure they have everything set up perfectly, and as a result, they never start. Just start with what you've got now and make changes along the way. You don't need a big marketing budget to grow your clientele as a lash artist.
Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.
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LASH ARTIST MARKETING COURSE
To all the newbies out there who are trying to build and grow their lash business on social media but are stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.
It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.
***BONUS GUIDES INCLUDED***
With a social media reach of over 120,000+ and 3.4 million monthly viewers on certain social media platforms, we've put these lash business strategies to the test and know they work and are so excited to walk you through the process so you can start applying these same strategies to your lash business. In addition to the monthly pre-written captions, we're also including personal guides on specific topics to help you better understand why this social media strategy has worked so well.
Upgrade your skills and the result will surely be profitable. Trust me, you can't afford to miss this out!
To learn more about the Lash Artist Marketing Course, please click here.
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