How to Increase Lash Lift Revenue with Easy Upselling Techniques

As a lash artist, you want to make the most out of every client appointment. Offering a lash lift is already a great service, but with a few upselling techniques, you can increase your revenue without adding a lot of extra work. Upselling is about offering additional options or services that enhance the client’s experience. 

Here are simple ways to increase your revenue by upselling lash lifts.

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1. Offer Lash Tinting as an Add-On

A lash tint is a natural upsell for a lash lift. Many clients want darker, fuller-looking lashes after their lash lift. Lash tinting pairs perfectly with a lash lift because it enhances the results and eliminates the need for daily mascara.

How to implement:

• Show clients before-and-after photos of lash lifts combined with tinting.
• Mention it during consultations as an option for better results.
• Bundle the lash lift and tint into a discounted package.

2. Create Bundled Packages

Clients love bundles because they see more value. Create packages that combine services like lash lifts, lash tinting, brow lamination, or brow tinting. Bundling encourages clients to book multiple services in one appointment.

How to implement:

• Offer tiered packages (e.g., Basic Lash Lift, Lash Lift + Tint, Full Lash and Brow Package).
• Highlight the savings clients get with bundled pricing.
• Use your booking system to make it easy for clients to select a package.

3. Recommend Lash Aftercare Products

Aftercare products, like lash serums or keratin conditioners, are easy to sell alongside a lash lift. These products help clients maintain their lash lift results and keep their lashes healthy.

How to implement:

• Stock high-quality products in your salon.

• Explain the benefits of aftercare products during or after the appointment.

• Display products near the checkout area or mention them in follow-up emails.

4. Introduce Loyalty Discounts or Memberships

Encouraging repeat appointments with loyalty programs or memberships can increase revenue over time. Clients who regularly book lash lifts are more likely to add upsell services if they feel they’re getting a good deal.

How to implement:

• Offer a punch card (e.g., “Get a free lash tint after 5 lash lifts”).

• Create memberships where clients pay a monthly fee for discounted services.

• Send reminders for touch-ups to keep clients coming back.

5. Educate Clients on Additional Benefits

Clients may not realize how much a lash lift can transform their look when paired with other services. Use consultations to explain the benefits of upsell options like tinting or aftercare products.

How to implement:

• Share detailed information during the consultation about the benefits of bundled services.

• Use social media to show real client results with added services.

• Train your staff (if applicable) to suggest upsell options naturally.

6. Use Seasonal Promotions

Offer seasonal discounts or promotions for bundled lash services. For example, create holiday packages or special offers for first-time clients.

How to implement:

• Promote packages on your website and social media.

• Send email campaigns to your client list about seasonal specials.

• Create urgency by using limited-time offers.

 

7. Enhance the Booking Experience

Simplify the process of adding upsells when clients book appointments. Many clients decide to purchase additional services when they see how easy it is to upgrade.

How to implement:

• Use booking software that suggests add-ons during the booking process.

• Clearly label upsell options on your website or booking platform.

• Include a description of each service and its benefits.

 

8. Leverage Reviews and Testimonials

Social proof can help clients see the value of your upsell services. Share client testimonials that mention how much they loved combining a lash lift with other services.

How to implement:

• Ask happy clients to leave reviews about their results.

• Highlight testimonials that mention upsell services on social media.

• Post photos of clients who used add-on services, with their permission.

 

9. Follow Up with Clients After Appointments

A follow-up message after an appointment is a great opportunity to suggest additional services for next time.

How to implement:

• Send a thank-you text or email with aftercare tips.

• Include a suggestion for a service upgrade or package in the follow-up message.

• Offer a small discount on add-ons for their next visit.
  

 

10. Track What Works and Adjust

Pay attention to which upselling techniques work best for your clients. Use client feedback and sales data to refine your approach.

How to implement:

• Monitor the number of clients who book upsell services.

• Ask for feedback on your packages and products.

• Adjust your offerings based on what clients request most.

 

 

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Example of Tiered Lash Lift Packages

Here's a practical breakdown of how to create and present these packages:

 

FAQs for Lash Artists

How Do You Promote Lash Lifts?

Promote lash lifts by showcasing client transformations on social media. Post before-and-after photos, create educational reels, and share client testimonials. Offer introductory discounts or partner with local businesses to spread the word. 

You can also run seasonal promotions or referral programs to encourage new bookings.

 

How Much Should I Charge for a Lash Lift?

Pricing depends on your location, experience, and competition. Lash lifts typically range from $50 to $150. If you include upsell options like tinting or keratin treatments, adjust your pricing to reflect the added value. Research what similar businesses in your area charge and position yourself competitively.

 

 

How to Sell a Lash Lift?

Focus on the benefits of the service. Explain how a lash lift enhances natural beauty without the need for extensions or daily makeup. Use consultations to show clients why a lash lift is a great choice for their lifestyle.Always mention upsell options like tinting or aftercare products to improve results.

 

How Long Does a Lash Lift Service Last?

A lash lift typically takes about 45 to 60 minutes to perform. The results last 6 to 8 weeks, depending on the client’s natural lash cycle and how well they follow aftercare instructions.

 

How to Start a Lash Lift Business?

To start a lash lift business, invest in professional training and certification. Purchase high-quality supplies and tools from reputable brands. Build a portfolio by offering discounted services to friends or models. Create a website and social media presence to attract clients. Consider working from a salon or setting up your own studio. Focus on excellent client service to build a loyal customer base.

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Final Thoughts

Upselling doesn’t have to feel pushy or difficult. By offering options that benefit your clients and enhance their lash lift experience, you can increase your revenue while providing great service. Start with one or two of these techniques, track your results, and adjust your approach based on what works best for your business.

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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