Lash Artist Content Ideas

You've just started a lash business and are already wondering where the content ideas will come from. How do you market yourself as a lash artist? How do I promote my lash Tech? What should I post on my lash page? How do you keep your brand relevant without making it seem like all you care about is your bank account?

Lash artists often find themselves in a position where they have to come up with new content ideas for their lash business. With so many brands competing for clients' attention, it's essential to keep your business at the forefront of people's minds and create content your clients want to read and share.

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You've recently completed one of the country's best beauty training schools and sit in your chair, staring at the empty lash table. You have to schedule a lash appointment but have yet to decide what to write as a unique content idea for your lash business. Here are some ideas that might help you generate more profits.

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POST BEFORE AND AFTER PHOTOS OF YOUR CLIENT'S LASHES

Nothing speaks louder than results. One of the most powerful ways to showcase your expertise is by sharing before and after photos of your client's lashes. It's a visual transformation that grabs attention and gives potential clients a glimpse of what to expect.

Pro Tip: Always seek permission from your clients before posting their photos. Respect their privacy!

Neon Color Lashes, Velour Lash Adhesive, Incredible Retention Primer, Super Bonder and Promade Fans are used in this set. To shop, please click here.

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POST ABOUT THE PRODUCT YOU USE IN YOUR LASH WORK

What's in your lash kit? Every artist has their favorites. Share posts about the products you swear by in your lash work. Whether it's a particular adhesive, primer, or even the type of lashes you use. Discussing product benefits can be both educational and assuring to clients who care about quality.

Hydro-Gel Under Eye Patches, Eyelash Extension Ballet Slippers Tape, Optite Low Humidity Adhesive, Incredible Retention Primer, Super Bonder and Promade Fans XL Boxes are used in this set. To shop, please click here.

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ANSWER FREQUENTLY ASKED QUESTIONS ABOUT LASH EXTENSIONS

Every client, especially those new to lash extensions, has questions. Why not answer the most frequently asked ones in a series of posts? Topics could range from the longevity of the lashes, care instructions, or even debunking myths. Informative content helps position you as an expert in your field.

YY Lashes, Velour Lash Adhesive Sample, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

FEATURE A CLIENT OF THE WEEK

Show some love to your clients! Once a week, feature a 'Client of the Week'. Share their lash transformation, a little about them, and maybe even a short testimonial. It's a wonderful way to build a community feeling and give a shoutout to those who support your business.

Promade Fans, Elite High Humidity Adhesive, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

VIDEO RECORD THE PROCESS OF APPLYING LASHES ON THE CLIENT AND SHARE IT

Curiosity about the process is natural. Recording a video of you applying lashes can demystify the process for potential clients and showcase your professionalism. It’s a great way to visually answer questions about how lash extensions are applied and how long the process takes.

Pro Tip: Ensure the video is well-lit and the frame is steady. It's all about giving a clear view of your precise skills.

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The key is to be authentic. Don't try to be something you're not. Just be yourself. That's what will set you apart from other lash artists.

You can also use vlogging to talk about lash health and aftercare. This will help build trust with your clients and encourage them to come back for more services in the future.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

LASH STYLING TRENDS

Stay ahead of the curve by sharing the latest lash styling techniques and trends. Discuss popular lash styles, such as anime lashes, and wispy lashes and explain how to achieve them. Offer your expert opinion on different lash materials, lengths, curls, and colors, providing recommendations for various eye shapes and personal preferences. By positioning yourself as a trendsetter, you'll attract an audience seeking the latest in lash fashion.

Optite Low Humidity Adhesive, Lash Wisps Mixed Lengths, Eyelash Extension Ballet Slippers Tape, Hydro-Gel Under Eye Patches, Super Bonder, Mini Lash Mirror, and Incredible Retention Primer are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

CONCLUSION

Happy lashing and content creating! Remember, your content is a reflection of your passion and expertise, so keep it genuine and engaging. Your clients, both current and potential, will thank you for it.

We hope you've enjoyed reading this blog! If you have any questions or comments, please let us know in the comments below.

We're also always looking for new content ideas, so if you have a topic you'd like us to write about, feel free to comment down below and let us know!

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

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