Lash Artist Content Ideas

You've just started a lash business and are already wondering where the content ideas will come from. How do you market yourself as a lash artist? How do I promote my lash Tech? What should I post on my lash page? How do you keep your brand relevant without making it seem like all you care about is your bank account?

Lash artists often find themselves in a position where they have to come up with new content ideas for their lash business. With so many brands competing for clients' attention, it's essential to keep your business at the forefront of people's minds and create content your clients want to read and share.

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You've recently completed one of the country's best beauty training schools and sit in your chair, staring at the empty lash table. You have to schedule a lash appointment but have yet to decide what to write as a unique content idea for your lash business. Here are some ideas that might help you generate more profits.

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POST BEFORE AND AFTER PHOTOS OF YOUR CLIENT'S LASHES

You know what they say: "Before and after's" sell everything.

It's the best way to show off your work as a lash artist. Your clients will want to see the results of your work, and these photos will help them know what they can look forward to!

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Before and after photos are a huge part of the lash industry. Your clients need to see what the result will look like before they commit to any services. The best way to show them is through before and after photos of your clients.

Your client's confidence in your work will increase by seeing actual results from real people. They'll also be able to see how their lashes will look when you are done with them too!

Posting these kinds of photos or even videos on your social media is also a great way to get new lash clients in the door. If you post a photo of a client who loves their lashes, they might be interested in getting them done themselves!

 

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POST ABOUT THE PRODUCT YOU USE IN YOUR LASH WORK

Post about the product you use in your lash work. This allows you to talk about how you use the products and why you love them. This also gives your followers a chance to interact with you, which makes them feel closer to you—and that is something we all want for our businesses!

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ANSWER FREQUENTLY ASKED QUESTIONS ABOUT LASH EXTENSIONS

Show off what kind of knowledge you have about this industry. People love knowing that they're learning something new when they read through articles or watch videos on social media, so take advantage of that by answering some common lash questions clients have about lashes (and maybe even throw in some fun facts).

YY Lashes, Velour Lash Adhesive Sample, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

FEATURE A CLIENT OF THE WEEK

Now that your studio is up and running, it's time to start marketing! Featuring a client of the week is one of the easiest ways to promote and get your name out there. You can do this by posting a photograph on your Instagram or Facebook page and tagging them in it. You can also ask them to share it with their friends.

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This is a great way for you to build relationships with clients and for them to share your work with their friends.

Feature a client of the week (or month) in a post that features theirs before and after photos. You can even ask them questions about their experience with their lashes or how they like them.

 

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VIDEO RECORD THE PROCESS OF APPLYING LASHES ON THE CLIENT AND SHARE IT

Many clients are interested in getting their lashes done but may be nervous about the process (esp those first timers). They may also want to see how long it takes and what products are used during the application process. By recording the entire appointment and sharing it online, you can help more people understand what goes into doing lashes.

Lash Wisps Mixed Lengths, Velour Lash Adhesive, Super Bonder, Hydro-Gel Under Eye Patches, Silicone Extra Sensitive Tape and Eyelash Extension Ballet Slippers Tape are used in this set. To shop, please click here.

 

Video recording your application process is also beneficial because it allows you to see what works and doesn't. If you notice that your client is uncomfortable during any part of the application process, then you know that you need to make adjustments.

Vlogging, the process of applying lashes on a client, is a great way to share your expertise and build trust with your audience.

The key is to be authentic. Don't try to be something you're not. Just be yourself. That's what will set you apart from other lash artists.

You can also use vlogging to talk about lash health and aftercare. This will help build trust with your clients and encourage them to come back for more services in the future.

 

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CONCLUSION

Remember, all the most successful businesses out there, those that got to their heights of success, were founded on an idea. But before you can create a powerful new business and experience untold wealth, there are a few things you will have to do. We want to say your journey will be special! It's about being ok with yourself and taking care of yourself. Remember, it is really important to love yourself. Take it easy, find what works for you and don't compare yourself.

As a lash artist, you can create a community around your business through your social media channels. This community will encourage more clients to interact with your account, which means more profits for you!

The content ideas above will help your business, and you can put them to use.

 

We hope you've enjoyed reading this blog! If you have any questions or comments, please let us know in the comments below.

We're also always looking for new content ideas, so if you have a topic you'd like us to write about, feel free to comment down below and let us know!

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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