The Secret To Massive Growth In Your Lash Business

How to build a lash business? Is starting a lash business worth it?

For the first few years of your lash business, the goal is to make the business survive its operation. However, your goal is the growth of your business and should be prioritized. There are many things to consider to make your lash business grow.

L Curl Lashes, Ultra Crystal Bond, Marlowe Tweezer and Malachi Tweezer used in this set. To shop, please click here.

 

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Nothing is more critical than this ONE THING when growing a lash business.

One of the questions I get asked most often is how to grow your lash business.

There's no magic pill or secret sauce that will make it happen overnight. It takes hard work daily and an unwavering commitment to your clients.

When it comes down to it, there's only one thing that will impact the growth of your lash business: the number of clients you have.

And that comes down to two things: How many new clients you get and how many repeat clients you can retain.

I hope you find this blog post a helpful one to elevate the status of your lash business.

 

1. EXISTING CUSTOMERS SHOULD BE RECAPTURED

Yes, you might be interested in getting new customers. However, your previous customers will surely be your most excellent marketing tool to upscale your business. They have already tested your services or the products that you are offering.

It's a great time to offer them something to win them back or retain their loyalty. It's a very effective method that improving customer retention will significantly affect the company's value. When you offer them something that they will look forward to, they will surely ask to invite or refer you to their friends.

It's a win-win situation, you retain your previous clients, and you might have potential clients coming in and adding to your clientele.

Let your previous clients be up-to-date on the latest happenings in your business. There will be promotions coming up, referrals, holiday specials, etc. Let them be part of your email list to feel they are also part of your business.

L Curl Lashes and Ultra Crystal Bond are used in this set. To shop, please click here.

 

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2. Ask For Referrals

You have already built a strong relationship with your clients, and by now, you are comfortable asking for their referrals. As I said, they are your most excellent marketing tools, and they can do so much help to your lash business.

In return, you incentivize referrals with a discount code that they can use on their following services. If they are on social media, they can post about the kind of service/products that they got from me and talk about it on their social media platforms.

Nowadays, everyone's on social media, and most customers look up to influencers and clients for their recommendations. They are the first-hand people who can attest to your services/products.

L Curl Lashes, Ultra Crystal Bond, Marlowe Tweezer and Malachi Tweezer are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here. 

 

3. Contain Your Costing

You might think that getting your pricing higher will surely bring profit. Yes, it's true, but it will not come in handy. Changing the pricing of your services/products might significantly hurt your lash business. I am not saying you can't increase your pricing. I am trying to say it grow when the company stabilizes and when you are ready to do it.

In the meantime, keep the clientele up if you are trying to grow your business. Keep the cost of your salon or business minimal. That is why the inventory of products is highly recommended at this stage. You can't afford to buy so many supplies and not maximize their use. But what is necessary as of the moment. Upgrades can be done once you have already established your lash business and keep being fully booked.

Lessen the marketing materials that are not relevant to your lash business. For now, focus on what's free or at a minimal cost.
Again, upgrades can be done in no time once you keep up with your clientele.

L Curl Lashes and Ultra Crystal Bond are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

4. Extend Your Market Reach

You might be advertising your lash business in your neighborhood only. Why not extend your business to the nearby cities where you can also offer your business.

It is what the social media platforms you have will do wonders for your business. With your content, posting your lash sets works, the proper captions, and high reach hashtags, you can reach out to clients you would like to market.

If you're from San Diego, add a location pin on your post or hashtags, and people researching the lash business near or on San Diego, your post will surely be on their feeds.

You expose your lash business to so many people who might be your prospective clients.

Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

5. Get To Know Your Lash Clients

You wanted to build a strong tie with your clients. With that being said, you wanted to get to know your customers well. You wanted to know what kind of services they want.

I would suggest offer as many lashes set as you can, there should be a variety of lash sets wherein people can choose and have an option.

Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

6. Above And Beyond Customer Service

You know how to run your lash business, have skills, and have great supplies/products to perform lash extension. However, if you don't know how to treat your clients well, by all means, I will tell you that your business will not go anywhere.

Without your clients, you will be nothing. The business will be useless. Learn how to treat them well, giving them an above and beyond kind of services they paid for and what they deserve.

L Curl Lashes, Ultra Crystal Bond, Marlowe Tweezer and Malachi Tweezer are used in this set. To shop, please click here.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

7. Measure What Works And Refine Your Approach

There's no perfect approach. I am writing here is my journey and the steps working for our lash business and our company.

Just a heads-up, whatever works for me but does not work for you. Or the current marketing strategies that you are working on might not work for the rest of our lash community or me.

It's all a matter of trial and error. It requires time and effort. I recommend that you use all of the accessible materials. It works, then retain it, make it better. If it will not work, then change it, make new plans.

You are the #bossbabe of your lash business, rules, ways, and strategies.

Ultra Crystal Clear Bond is used in this set. To shop, please click here.

 

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CONCLUSION

Whether a new lash artist or a seasoned professional, you can use the tips above to expand your lash business. If getting more clients and scheduling more appointments is on your mind, these strategies will greatly assist your growth. Of course, plenty of other ways to get the word out about your lash business. Some may be better suited for you than others, but all of them are worth trying at least once. More clients can only be good for you, after all!

If you want to start a lash business, don't be afraid to tackle the challenge head-on. Be prepared to put in some hard work, but even if things start slowly, they can pick up in no time. And if you're already working with lashes, and thinking about branching out on your own, take some time to consider your options before diving right into it. There's a lot of potential waiting to be unlocked in this industry, so get out there and see what you can do!

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

 

If you want to learn and create a beautiful set of wispy lashes. We have a FREE Training Ebook just for you, please click here.

*Grab your FREE Training Ebook on wispy lashes now! ( limited time only )

 

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Don’t Do This As A Lash Artist: As a lash artist, regardless if we are just beginner or a PRO, we have to check this out. 

How to Make Your Lash Business Stand Out on Social Media: Know the tips that we have come up for you on how to market your lash business.