4 Promotional Ideas For Lash Artists To Get More Clients

How do I attract more lash clients? How can I promote my eyelash business? What is the unique selling point for eyelash extensions? These are the question that every lash artist has asked themselves at some point. And it's a topic that we've covered before, but we wanted to revisit it with some new ideas.

In today's world, there are a lot of options for your clients to choose from. You want to stand out from the crowd, but you also need to have a marketing plan that's going to work for your business.

4 Promotional Ideas For Lash Artists To Get More Clients


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Getting more clients can be tricky. If you're a lash artist, you want to make sure that you're getting new clients in the door while also retaining your existing clientele. Here are 4 awesome ways to do just that!

eyelash extension advertisement

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This is one of the best ways to get new clients in the door. Offer them a discount on their first appointment so that they can try it out for themselves and see how great your lashes are. It's also a great way for you to show off how much value you put into your work—you want your clients to know that they're getting only the best from you!

If someone is just starting with lash extensions, they'll probably be more willing to try something new or spend more money on their first visit than they will if they've been going to the same place for years. Offer a discount on their first visit and they'll come back again and again!

lash extension promotion ideas

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Here's how to do it right:

  • Offer a discount for only one appointment. You don't want your client looking at their bill and thinking "Wow, this place is cheap." You want them thinking "I'm getting a lot of bang for my buck here." So when you give them a discount for their first service, make sure it's a big one—at least 20%. That way they'll feel like they're getting something special, but not so much that they question why other services are priced higher than yours.
  • Don't offer the same discount over and over again. If any services are priced higher than others in your lineup (because they require more time or skill on your part), then keep those at full price and offer the new client discount just once on the lower cost services. This will help keep things fair for everyone who has been coming in regularly before this new client walked through your door!


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One of our favorite ways to attract new clients is through referrals from current clients—especially when those referrals come with an incentive! You can offer a referral discount for each new client brought in by a referrer, or even for every two or three referrals who come in together (just make sure the discount isn't so big that it encourages people to refer their friends or family).

Offer a percentage off the base price for each new client you receive through a referral from an existing client. This works especially well if you have an active Instagram account where clients can tag friends who might be interested in your services and share with them directly.

eyelash extension ideas

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You can also try offering specials for people who refer their friends and family members. Maybe they get $20 off their next appointment if they bring in someone new, or maybe they get $50 off if two friends come in together on the same day. You can even offer extra incentives if they bring in three friends! It's up to you what kind of deal they get—just make sure it's something that will encourage them to bring in more people so that everyone gets something out of it!


For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.



Lashes are the new black, and we're not talking about the color. We're talking about the lash client who has been with you for years and has never left.

Loyalty is a powerful thing—especially in the beauty industry. If your clients are loyal to you, they'll continue coming back to you year after year, and that can mean big money in your pocket.

lash discount ideas

Mega Lash Box, Velour Lash Adhesive, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.


So how do you keep them coming back? With loyalty rewards!

Loyalty rewards are an easy way to show your clients that they're appreciated, while also helping them save money on their next visit. Here are some ideas for how to make your loyalty program:

  • Offer a discount on their future appointment (This will help keep them around and coming back)
  • Give them a free lash product with their next service (This will make them feel special and encourage them to continue coming back)
  • Free lash fills at the end of the month, let's say one free lash fill per 2-3 months (or whatever number works best for your business).
  • Free lash fills when a client consecutively gets their lashes from you for 5 months.
  • If someone comes in for their appointment every month for six months straight, give them a gift card or other small token as a reward for sticking with you! This will help build loyalty among existing clients and encourage them to bring in friends and family members.
  • You can also create a rewards program where loyal clients receive a 50% off their full set after reaching certain milestones (like the 5th visit or 10th full set appointment). This will encourage existing clients to keep coming back for more!


For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.



If you're a lash artist and you're looking to get more clients, you may be wondering what kind of promotions you can offer. We've got just the thing: everyday deals on specific days of the week.

eyelash extension promotion ideas

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Every day is a great day for deals. But if we're being honest, some days are better than others. That's why I thought it would be fun to break down the week and offer some ideas for how you can make the most of your promotional efforts.

  • Monday: Mondays are perfect for offering a discount on lashes! You can offer 20% off if a client brings a friend with her (that client can have the 20% off and her friend will pay the full set price) this is a great way to bring in new clients too!
  • Tuesday: Maybe Tuesdays are the slowest day for some, but that doesn't mean you can't make it better! Offer a 10% discount on all your lash services on Tuesdays, and watch as your appointments start filling up! The best part is that you don't even have to change anything about your regular pricing—just tack on an extra 10% when people book their appointments. It's that simple! And it's sure to be effective!
  • Wednesday: Wednesdays are probably your most popular day of the week—why not make them even better by offering FREE lash products or an aftercare kit (if it’s not included in their appointment) with every appointment booked on Wednesdays? Your clients will love it, and they'll keep coming back again and again.
  • Thursday is especially good because it's the day of the week when people are ready to let loose. The weekend is coming up, and they want to look their best for what's ahead. You can offer $15 off your client's next appointment if they schedule a fill before Friday.
  • Finally, there's Friday, Saturday, and Sunday—and these are all great days for deals too! Maybe try offering 10% OFF all services or maybe even just offering 15% off if they will go for volume or mega volume sets. (or whatever price point is right for your business).


For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.



The bottom line is that you want to stand out from the crowd, and that's what I'm here to help you do. You're a lash artist, so you know how important it is to create a memorable experience for your clients. It's always better to be the one they remember than the one they forget.

So go ahead and try some of these ideas out—I'm sure they'll help you get more clients in no time!

If you're a lash artist, I hope you've found value in these tips. If you're not a lash artist, I hope that you've been inspired by some of the ideas presented here and have decided to look into becoming one!



We hope you've enjoyed reading this blog! If you have any questions or comments, please let us know in the comments below.

We're also always looking for new content ideas, so if you have a topic you'd like us to write about, feel free to comment down below and let us know!



Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.


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