Oct 07, 2020

Eyelash Extension Advertisement Ideas

How can I promote my eyelash extensions? How do you attract eyelash clients? How do I promote my eyelash business on Instagram?

Building a successful eyelash extension business goes beyond just mastering the art of application. It requires innovative and engaging marketing strategies to attract and retain clients. In this blog post, we’ll explore practical and effective eyelash extension advertisement ideas that you can implement to boost your business. Let's get started!

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1. Before-and-After Photos:

What It Is: Showcase the transformation your clients undergo with a side-by-side comparison of their lashes before and after the extension application.

How to Do It:

Use a high-quality camera to capture clear and detailed images.
Ensure consistent lighting and angles for both before-and-after shots.
Add a subtle watermark with your business logo to protect your work.

Example: A side-by-side image displaying a client’s natural lashes on the left and their glamorous lash extensions on the right, with a caption highlighting the difference.

L Curl Lashes and Velour Lash Adhesive are used in this set. To shop, please click here.

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2. Client Testimonials:

What It Is: Share positive feedback from your previous clients to build trust and credibility.

How to Do It:

Ask satisfied clients if they would be willing to provide a testimonial.
Encourage them to share their personal experience and the impact of the lash extensions on their daily life.
Feature these testimonials on your website, social media, and promotional materials.

Example: A video testimonial of a client expressing how the lash extensions have saved her time in the morning and boosted her confidence.

Lashes, Gel Under Eye Patches, Lash Tape, Velour Lash Adhesive, Incredible Retention Primer, and Super Bonder are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

3. Time-Lapse Videos:

What It Is: Create a time-lapse video showing the entire process of applying eyelash extensions, condensed into a short clip.

How to Do It:

Set up your camera on a tripod to ensure stability.
Record the entire application process.
Use video editing software to speed up the footage and add background music.

Example: A 30-second time-lapse video showcasing your precision and expertise in applying eyelash extensions, accompanied by upbeat music.

L Curl Lashes and Ultra Crystal Bond are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

4. Limited-Time Promotions:

What It Is: Offer special promotions for a limited time to create urgency and attract new clients.

How to Do It:

Choose a specific service or package to promote.
Set a clear start and end date for the promotion.
Advertise the promotion on your social media, website, and in-store.

Example: A “New Year, New Lashes” promotion, offering 20% off for appointments booked in the first two weeks of January.

Pro-made Loose Single Lashes, Bio Gel Eye Patches, Velour Lash Adhesive, Incredible Retention Primer, Dolphin-Shaped Curved Tweezer, L Shape Tweezer and Super Bonder are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

5. Educational Content:

What It Is: Share informative content about eyelash extensions, their benefits, maintenance tips, and more.

How to Do It:

Write blog posts or create videos answering common questions about lash extensions.
Share these resources on your social media, website, and email newsletters.
Make sure the content is easy to understand and jargon-free.

Example: A blog post titled “Top 5 Tips to Maintain Your Lash Extensions,” providing practical advice to prolong the life of lash extensions.

Promade Fans, Color Lashes, Ultra Crystal Clear Bond, Incredible Retention Primer and Super Bonder are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

6. Collaborations with Influencers:

What It Is: Partner with local influencers or beauty bloggers to promote your lash extension services.

How to Do It:

Identify influencers whose followers align with your target audience.
Reach out to them with a collaboration proposal, offering a free lash extension service in exchange for a review or promotion.
Ensure transparency by encouraging them to disclose the partnership to their followers.

Example: A social media post from a local beauty blogger showcasing her new lash extensions from your salon, tagging your business, and offering a discount code to her followers.

Promade Loose Fans, Colored Promade Fans, Velour Lash Adhesive, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

7. User-Generated Content:

What It Is: Encourage your clients to share their own photos and experiences with your lash extension services.

How to Do It:

Create a hashtag unique to your salon and encourage clients to use it when posting photos of their lashes.
Feature user-generated content on your social media, giving credit to the client.
Run a monthly contest where the best client photo wins a prize.

Example: A client selfie flaunting her lush lash extensions, using your unique hashtag, and expressing her satisfaction with your services.

Promade Fans, Ultra Crystal Bond, Super Bonder, and Incredible Retention Primer are used in this set. To shop, please click here.

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

CONCLUSION

As lash professionals, we want to be sure that our lash business is running smoothly. Most businesses are done through word of mouth and leads, so we must concentrate more on advertisement ideas. A booming beauty business will come from your work and advertisement quality.

When proper advertisement techniques are used, we see better results. With the information above, you will be able to start your own eyelash extension business and be able to compete with other lash businesses.

We're also always looking for new content ideas, so if you have a topic you'd like us to write about, feel free to comment down below and let us know!

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

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