How Do You Get More Clients On Instagram As A Lash Tech

Instagram has become an essential part of the lash industry. It's a place where you can find new clients as a lash tech, share your work and build a community of followers. It's a visual platform, which means that people are more likely to be drawn in by the photos/videos you post. You can use different hashtags to get your posts in front of more people, and you can even include a link in your bio so people can click and book an appointment.

If you're not already using Instagram as part of your marketing strategy, it's time to start! But how do you get more clients on Instagram as a lash tech? It's not as easy as it sounds.

How Do You Get More Clients On Instagram As A Lash Tech

L Curl Lashes, Ultra Crystal Bond, Incredible Retention Primer and Lash Adhesive Cure Aid used in this set. To shop, please click here.

 

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I'm sure you've heard the saying, "You gotta spend money to make money." In the beauty industry, this has never been more true. You need to invest in the right tools and products to give your clients a great experience and make them want to return.

But how do you get more clients on Instagram as a lash tech?

I'll give you a short answer first.

It's not hard. You have to have a quality feed, post frequently and engage with your followers. And that's it!

The long answer is more complicated and takes time and consistency to achieve results. Here are some tips for growing your business on Instagram.

First, let's start with the basics:

 

WHAT IS INSTAGRAM?

It is an app that allows you to take pictures or videos and post them online for others to see (and hopefully like). You can also use it to promote your brand or business by posting photos of new products or promotions in your shop or studio.

Thousandlashes Instagram Account

 

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CONSISTENT CONTENT

The most successful lash techs on Instagram have been posting consistently for years. The great news is that anyone can put up a great Instagram page, and it won't take a huge amount of time to do.

( We do have an entire LASH ARTIST MARKETING COURSE, where we teach you this in-depth ) If you are interested, please click here.

Consistent Lash Content

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Overall, I would say that in the end, it takes a lot of hard work and dedication to excel. The biggest lesson I've learned is consistency, which comes with 90% of success.

Focus on creating and curating your content instead of constantly reposting other people's posts. People want to see what you're up to, not what others do. Consistency is key. Just as a gym is better when you go often, your Instagram isn't going to thrive unless you put in the work.

Promote your Instagram on your website, other social media platforms and within your lash studio. These things are a must! The more you promote yourself, the better chance you get more clients. I bet your clients would love it if you asked them to repost one of your photos; make sure to tag them or ask permission first.

 

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INSTAGRAM PHOTOS

As a lash tech, you're probably familiar with the importance of posting photos for your lash business on Instagram. But if you're not using it in the right way, you could be missing out on some serious money.

Post photos that feature your work. Your clients want to see what they'll get when they book an appointment with you. The only way to do that is by posting photos of lashes that look like theirs! So make sure every single photo has one or more clients in it so they can see how amazing their lashes will look if they go with you.

Post daily or weekly updates. Just because people aren't following you doesn't mean they don't want to see what's going on in your life! If anything, posting daily helps build trust between you and your customers so they know they can count on you to always be there for them. Posting weekly also gives people something to look forward to from their favorite lash technician every week!

Instagram Lash Photos

Volume Lashes, Color Lashes and Ultra Crystal Clear Bond used in this set. To shop, please click here.

 

Lash techs who post photos of their work are more likely to get more clients because they're showing their skills in action. They're also showing their personality and how they interact with their customers.

Posting photos also helps you connect with other lash techs and build relationships in the industry. So if you see another lash tech doing something cool or exciting, don't be shy! Go ahead and comment on their photo or send them a message saying how much you love it!

TIP: Don't just take up the profile and use it as simply a portfolio to show off your work. Be more creative: have fun with it, express yourself, and share your knowledge and expertise on lash extensions. Be inspiring as well as educational to get more clients on Instagram.

 

To learn more on how to take good eyelash pictures, please click here.

 

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INSTAGRAM VIDEOS

Instagram videos and reels are a great way to show off all the services you offer at your lash studio. They're also a great addition to your feed and encourage engagement with your followers. 

They're short, engaging, show off your talent, and help potential clients connect with you as an individual. On top of that, they're easy to make and share on social media!

Instagram Videos

 

 

It's easy to create videos using your phone, and they're highly shareable. Many free apps make the recording, editing, and sharing of videos easily with just a few taps.

You can use video to show how you apply lashes and how they look after they're applied. You can also use it to highlight some of your best client results.

 

Instagram Lash Videos

 

Use video posts with call-to-action overlays. Video is becoming more popular on Instagram, and it's a great way to show off your skills and interact with clients who see your work in action. You can also use video posts as an opportunity to promote specific lash treatments.

 

TIP: Set up an IG story highlight reel that showcases what happens during a service appointment (don't forget to include before/after shots!). This will help potential clients understand what it's like to come into your salon and get their lashes done!

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

TAG BRANDS YOU USE

This is HUGE. One of the biggest mistakes that lash techs make is not tagging the brand they use on their client's Instagram posts. This is a simple way to get your clients to see what products you use on them and then tag you in their new lash selfie. It creates a cycle of interaction between the two of you, which helps build relationships between you and your clientele.

Tag lash brands you use

 

As a lash technician, you can get more clients on Instagram by tagging the brands you use on each client. This will show them that your lashes are quality products, and they'll want to book with you.



TIP: Be careful about tagging too many people in one photo, as it can look spammy and might get filtered out by Instagram's algorithm for being too much of an ad for someone else's page.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

USE HASHTAGS

The first step in growing your lash tech business on Instagram is to make sure you use hashtags. It's easy to get lost on Instagram. There are over a billion accounts, so you have to be strategic about how you post.

If you're a lash tech, the best place to start is with hashtags. It is words or phrases preceded by the "#" symbol. When you use them in a post, it allows the photo or video to be found by people searching for that specific topic.

For example, if you're posting about flutter extensions, use "#flutterlashes." Make sure that your hashtags relate to the topic of your post so that people looking for similar content can easily find it.

Use hashtags

 

Use relevant hashtags and tags. If you're in a city with other lash techs, make sure you're using hashtags specific to your area or just the city, so people know where they are. For example, if you live in Los Angeles and want to attract more clients from other parts of California (or even across the country), using #losangeleslashes would be helpful. If you want more techs worldwide, try using #lashtechs or something similar.

For instance, if you're a lash tech who specializes in volume lashes, use the hashtags #volumelashes or #megavolumelashes. If you're also a lash extension artist who does classic lashes, add those tags: #classiclashes and #lashesby(add your business name)

This will help ensure that anyone looking for volume or classic lashes can find your account quickly.

 

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GET INSPIRED BY OTHER LASH TECHS ON INSTAGRAM

I'm sure you've heard the saying, "imitation is the most sincere form of flattery." Well, that's what we're going to do here!

It's not just about showing off your lash works in photos and videos. You can build relationships with other lash techs, share ideas and get inspired by their work. As a lash tech, I constantly look for inspiration from other lash techs on Instagram. I love seeing what they are doing with their clients and how they are branding themselves.

Get inspired by other lash techs on instagram

Lashes and Velour Lash Adhesive used in this set. To shop, please click here.

 

The best way to get inspired is by looking at other people who are doing it right! You can see what they're posting and learn from them. Look at their hashtags and captions, too. They might give you some ideas for captioning your photos or posting certain types of content that get engagement.

 

TIP: Follow your competitors. Find the top 10-20 lash techs in your area and follow them on Instagram. You can also search for hashtags like #lashesby (insert their city) or visit their website to find their IG handle.

 

For more tips like this one be sure to subscribe to our email list, we send very informative and helpful emails every week, please click here.

 

DON'T BE AFRAID TO BOOST POSTS

When getting more clients on Instagram, you can use a few different strategies. One of the easiest ways is to boost your posts and increase your reach.

The best part about boosting posts is that you don't have to pay for everyone. You can select specific days or hours you want your post to be boosted, like weekends or weekdays, when people are more likely to be scrolling through their feeds. You can also target specific locations so that only people in those areas see it.

This is a great way to get more clients because it allows you to get in front of more people within your niche area or city so they can see what you have to offer!

Don't be afraid to boost posts

Volume Lashes mix curls D, CC, and C, and Velour Lash Adhesive used in this set. To shop, please click here.

 

Boosting your post is a great way to get more eyes on it, but it's also a great way to get more clients in the door. It is an excellent way to target new clientele, especially if you're starting.

Boosting posts allows you to target users interested in your business, location and products. This can be especially helpful if you want to attract people who live in other states or countries because they don't have access to your services yet.

Boosting posts also allows you to reach people who don't follow you or may not know about your business yet but would benefit from what you offer.

 

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CONCLUSION

Getting clients on Instagram takes time and a lot of work, but you will gain more awareness of your business at the end of the day. Social Media can be a powerful tool for business success in the beauty industry if used correctly and consistently.

If you're a lash technician, you know that Instagram is the best way to get more clients. It's free, easy to use, and where most of your clients will be looking for an amazing lash artist that they can trust. Being a lash tech on Instagram helps get more clients.

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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LASH ARTIST MARKETING COURSE

To all the newbies out there who are trying to build and grow their lash business on social media but are stuck and completely lost as to what content to post or that your contents are not converting to paying clients and feel so helpless, feel free to reach out. We have an online lash extension course just for you, it's our Social Media Marketing For Lash Artist.

 

It is an easy-to-follow set of steps that when done correctly, will surely boost your online presence, social media grow and begin to develop your online community of potential clients and can triple your income.

 

 ***BONUS GUIDES INCLUDED***

With a social media reach of over 120,000+ and 3.4 million monthly viewers on certain social media platforms, we've put these lash business strategies to the test and know they work and are so excited to walk you through the process so you can start applying these same strategies to your lash business. In addition to the monthly pre-written captions, we're also including personal guides on specific topics to help you better understand why this social media strategy has worked so well.

Upgrade your skills and the result will surely be profitable. Trust me, you can't afford to miss this out! 

 

Social Media Marketing Course For Lash Artist

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