How Do You Get More Clients On Instagram As A Lash Tech

In the beauty industry, especially for lash artists, Instagram is a powerhouse for attracting new clients and showcasing your work. With over a billion active users, it offers an incredible platform for visibility and client engagement.

But how can you effectively use Instagram to not only display your talent but also convert followers into clients?

 

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I'm sure you've heard the saying, "You gotta spend money to make money." In the beauty industry, this has never been more true. You need to invest in the right tools and products to give your clients a great experience and make them want to return.

But how do you get more clients on Instagram as a lash tech?

I'll give you a short answer first.

It's not hard. You have to have a quality feed, post frequently and engage with your followers. And that's it!

The long answer is more complicated and takes time and consistency to achieve results. Here are some tips for growing your business on Instagram.

First, let's start with the basics:

 

WHAT IS INSTAGRAM?

It is an app that allows you to take pictures or videos and post them online for others to see (and hopefully like). You can also use it to promote your brand or business by posting photos of new products or promotions in your shop or studio.

 

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Here’s a comprehensive guide with practical examples and tips to help you maximize your Instagram potential.

Perfect Your Profile

First impressions count, and your Instagram profile is often the first interaction potential clients will have with your business.

• Username and Bio: Choose a clear and memorable username, preferably your business name. Your bio should succinctly convey who you are, what you do, and how clients can contact you. Include a call-to-action like “Book your appointment via DM!”

• Profile Picture: Use a logo or a professional headshot that represents your brand well.

• Link in Bio: Utilize this space for a link to your booking page, website, or a link tree to multiple resources like portfolios, promotions, or your other social media handles.

 

Showcase High-Quality Content

Instagram is highly visual, and the quality of your posts can make or break your profile.

• Before and After Photos: Showcase your skills with high-quality before and after pictures of your lash work. Use consistent lighting and angles to professionalize your feed.

• Stories and Reels: Use Instagram Stories and Reels to show behind-the-scenes content, quick tutorials, or time-lapses of your lash applications. These formats are highly engaging and can help you appear more frequently in the Discover tab.

• Use Longer Content: Create longer videos explaining different lash styles, maintenance tips, or FAQs about lash extensions. This establishes your authority and educates potential clients.

 

Engage with Your Audience

Building a community around your brand can turn followers into clients.

• Respond to Comments and DMs: Engage actively by responding to inquiries and comments on your posts. Personal interactions can significantly boost your relationship with potential clients.

• Interactive Stories: Use features like polls, Q&A sessions, and quizzes to interact with your followers. This not only keeps your audience engaged but also gives you insights into what they are interested in.

• Client Testimonials and Reviews: Share testimonials and reviews from your clients. Positive word-of-mouth is incredibly influential.

 

Use Hashtags Wisely

Hashtags increase the reach of your posts, helping you to get discovered by potential clients.

• Relevant Hashtags: Use a mix of popular and niche hashtags related to lash extensions (e.g., #LashTech, #LashExtensions, #LashArtist). Research hashtags that are popular in your local area to target local clients (e.g., #LashesNYC).

• Create a Brand Hashtag: Encourage your clients to use a specific hashtag when they post about your services. This can help create a community around your brand and provide you with user-generated content to share.

 

Run Targeted Ads

Instagram ads can be a direct way to reach potential clients who aren't already following you.

• Geo-targeting: Use targeted ads to reach potential clients in specific locations. Tailor your ads to showcase special offers or your best work.

• Promotions and Offers: Occasionally run promotions or introductory discounts and use Instagram ads to amplify your reach.

 

Collaborate and Network

Collaborate with other local businesses or influencers in the beauty industry.

• Cross-Promotions: Team up with local beauty salons, spas, and makeup artists for cross-promotions. This can help you tap into each other's client bases.

• Influencer Collaborations: Partner with influencers who can showcase your lashes. Choose influencers whose followers align with your target demographic.

 

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CONCLUSION

Getting clients on Instagram takes time and a lot of work, but you will gain more awareness of your business at the end of the day. Social Media can be a powerful tool for business success in the beauty industry if used correctly and consistently.

If you're a lash technician, you know that Instagram is the best way to get more clients. It's free, easy to use, and where most of your clients will be looking for an amazing lash artist that they can trust. Being a lash tech on Instagram helps get more clients.

 

 

Do you find this blog post helpful? Have you learned something? Leave a comment below and share your thoughts. Don’t forget to share this blog with your lash friend.

 

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Anyone needing lash support or lash tips and tricks? Thousandlashes Lash Talk for Beginner Lash Artists will always be open for the kind of support that you will be needing on this lash journey. 

 

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